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In a business world that spans several continents, it is no longer
common for everyone to speak English as a first language. Whether
you speak English as a first, second or even third language,
intercultural business communication means that getting it right
first time has never been more important for you and your
organization. English can never be standardized in the global and
digital marketplace; instead, we can learn how to customize
business English according to our own values and culture and
communicate successfully across borders. Improve Your Global
Business English creates an awareness in the reader of what to
avoid and how to ensure that communications are correctly
understood. Very readable and hugely instructive, Improve Your
Global Business English provides practical self-study with quizzes,
activities and worksheets, helping you to fine-tune your written
communication. By mastering the basics, defining your readers and
tailoring your message to them, understanding the conventions of
different media and understanding cultures, you can enhance your
reputation as a truly global, modern player in today's marketplace.
If you want your messages to be perceived as you intended, to
retain customers or to win new ones, Improve Your Global Business
English gives you the background you need. Online supporting
resources for this book include supplementary video, self-test
questions and answers, templates and a case study on going global
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Michael Buble
CD
(1)
R172
R154
Discovery Miles 1 540
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