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This new volume looks at a selection of important issues resulting
from the digitization of society, which has fundamentally
transformed organizations. These new technological innovations are
creating new opportunities as well as new challenges. This volume
considers the emerging paradigm of digitization in economy and
society, which covers a wide spectrum of digitization processes and
consequences, accelerated by the current COVID-19 pandemic, the
lockdown scenario, and the increase in digitization by individuals,
businesses, and governments. The book explores digital social
trends, digital marketing, and the service industry, as well as the
societal consequences of technologies and solutions to those
problems. The diverse topics include the societal impact of
digitization on gender issues, virtual relationships, e-government,
online privacy, the gig economy (using Uber as an example), work
life changes, online education, online media health public service
advertisements, loneliness of the elderly, and more. This book is
essential reading for students and faculty of social sciences,
economics, and management technology to understand the broad
dimensions of digitization in our everyday life and the theoretical
and practical utilization and outcome of digitization.
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