This book was carried out to validate the conceptual model of internet banking. Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customer's perceptions about internet banking and what are the drivers that drive consumers. How consumers have accepted internet banking and how to improve the usage rate were the focus of research area in this study. The purpose of this research is to determine the factors influencing acceptance level of internet banking by the bank customers. The study revealed that education, gender, income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people.

In today's economy, maintaining profitable business-to-business relationships is not enough. You need the marketing tools that will help you grow. "B-to-B Marketing: Strategies for Driving Growth and Profit" is designed to help participants learn how to better understand, create, deliver, and profitably harvest value; build more precision in selecting markets; and establish effective communication. We can learn the keys for segmentation, targeting and positioning, and will leave with competencies to help drive business-to-business marketing processes for growth. Business-to-business international Internet marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organization's competitive advantage. However, market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. Difficulties resulting from these new trends have been cited in the literature. Research into identifying what are the critical success factors for global market entry is rare. The goal of experiential marketing is to establish connections in such a way that the customers respond to a product offering based on both emotional and rational response

Indian Banking system has played a crucial role in the socio-economic development of the country. The system is expected to continue to be sensitive to the growth and development needs of all the segments of the society. The banking system that will evolve will be transparent in its dealings and adopt global best practices in accounting and disclosures driven by the motto of value enhancement for all stakeholders. The Indian banking sector has emerged as one of the strongest drivers of India's economic growth. Positive changes witnessed in the last two decades have impacted every aspect of banking, ranging from regulatory standards to customer management. Indian banks adapting to the changing landscape along with the vision of the regulator and the Government in shaping the future growth of banking were two of the noteworthy features of this transition. The banks evolved their strategies in response to increasing competition and changing customer requirements, the regulator guided its growth with policies of gradual liberalization and benchmarking the domestic system with the best in the world, even if it appeared conservative at times.