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Consumer Behavior: Building Marketing Strategy builds on theory to
provide students with a usable, strategic understanding of consumer
behavior that acknowledges recent changes in internet, mobile and
social media marketing, ethnic subcultures, internal and external
influences, global marketing environments, and other emerging
trends. Updated with strategy-based examples from an author team
with a deep understanding of each principle's business
applications, the fourteenth edition contains current and classic
examples of both text and visual advertisements throughout to
engage students and bring the material to life. Topics such as
ethics and social issues in marketing as well as consumer insights
are integrated throughout the text and cases. The 15th edition of
Mothersbaugh/Hawkins is tech-forward in both format and content,
featuring the Connect with SmartBook 2.0.
In this volume the personal journey of why a nurse chose to leave
Acute Care nursing to be involved in Palliative Care nursing
connect with a broader culture of Palliative Care nursing by
interviewing those who chose palliative care nursing and examine
the reasons for changes in careers from acute, curing based,
nursing to Palliative Caring for those in end of life nursing. The
longest section of the study travels the world of Palliative
nursing with participant observers. It is about the actively
working nurse and includes extensive analytical discussion of an
attempt to understand the sense of professional change, and the
significance of beliefs for the reasoning behind vocational
transformation. The second section examines the interviews, the
third addresses the heart of the research question and examines
nursing moving from a curing model to a caring only approach when
death of the patient is inevitable. The volume ends with a letter
written by the author to her sons asking them to be there when her
time comes at the end of life through a life limiting illness and
requests her sons and the Palliative Care professionals observe her
final wishes.
'Death is inevitable-none of us will escape it. Ending life with a
terminal illness is a slow and rather lonely process. I am
interested in the question of why some nurses choose to work in the
field of palliative care. I am one who willingly stepped into the
role of being with patients at their most vulnerable time -when
death became inevitable. My nursing history has spanned fifty
years, of which the last twenty were in palliative care of
terminally ill and dying patients. What was it that influenced me
to move from a curing model to comfort caring only? My work is an
account of how I discovered palliative care nursing after thirty
years in the acute-care setting. I migrated to Australia at the age
of seventeen after the violence of World War II and the death of my
father in a refugee camp. It seemed that taking on nursing was the
best way to settle into a new life. I was happy with general
nursing but had a feeling that there was more I could contribute to
my patient care. My mother's unexpected death with cancer was
responsible for showing the way. She died in the hospice unit of
the hospital where I was employed. Sitting by her side showed me
another aspect of nursing that attracted me to a career change. I
transferred to the Hospice after mother died and remained there for
twenty years. Naturally I wondered why this change of direction
happened.' - Susan Bardy
'Death is inevitable-none of us will escape it. Ending life with a
terminal illness is a slow and rather lonely process. I am
interested in the question of why some nurses choose to work in the
field of palliative care. I am one who willingly stepped into the
role of being with patients at their most vulnerable time -when
death became inevitable. My nursing history has spanned fifty
years, of which the last twenty were in palliative care of
terminally ill and dying patients. What was it that influenced me
to move from a curing model to comfort caring only? My work is an
account of how I discovered palliative care nursing after thirty
years in the acute-care setting. I migrated to Australia at the age
of seventeen after the violence of World War II and the death of my
father in a refugee camp. It seemed that taking on nursing was the
best way to settle into a new life. I was happy with general
nursing but had a feeling that there was more I could contribute to
my patient care. My mother's unexpected death with cancer was
responsible for showing the way. She died in the hospice unit of
the hospital where I was employed. Sitting by her side showed me
another aspect of nursing that attracted me to a career change. I
transferred to the Hospice after mother died and remained there for
twenty years. Naturally I wondered why this change of direction
happened.' - Susan Bardy
In this volume the personal journey of why a nurse chose to leave
Acute Care nursing to be involved in Palliative Care nursing
connect with a broader culture of Palliative Care nursing by
interviewing those who chose palliative care nursing and examine
the reasons for changes in careers from acute, curing based,
nursing to Palliative Caring for those in end of life nursing. The
longest section of the study travels the world of Palliative
nursing with participant observers. It is about the actively
working nurse and includes extensive analytical discussion of an
attempt to understand the sense of professional change, and the
significance of beliefs for the reasoning behind vocational
transformation. The second section examines the interviews, the
third addresses the heart of the research question and examines
nursing moving from a curing model to a caring only approach when
death of the patient is inevitable. The volume ends with a letter
written by the author to her sons asking them to be there when her
time comes at the end of life through a life limiting illness and
requests her sons and the Palliative Care professionals observe her
final wishes.
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