This volume documents 25 programmes that have contributed, through education and widening channels of communication, to the conservation of wildlife and natural resources. Case studies range from a national park programme in Borneo to water quality improvement in the Michigan River.

Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail."Communication Skills for Conservation Professionals" provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book: describes research techniques for gathering background information and targeting audiences outlines the steps involved in developing a communications campaign explains how to use mass media-from giving interviews to writing news releases and holding press conferences provides examples for developing interpretive media for conservation explores long-term conservation education strategies presents program evaluation techniques to determine the level of success achieved, or to identify steps for improvement Throughout, the author presents a rich storehouse of examples, guidelines, and planning tools for all kinds of communication challenges. Strategies and materials that have been used by organizations across the country -- from the U.S. Fish and Wildlife Service toThe Nature Conservancy, from Adirondack Park to Yellowstone National Park -- are featured, providing both inspiration and support for others involved with similar projects."Communication Skills for Conservation Professionals" is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.

The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.

The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.