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Understanding Global Strategy is the eagerly anticipated new
textbook from Susan Segal-Horn and David Faulkner for international
strategy courses at all levels. Exploring strategic decision-making
on a global scale from multinational corporations through to small
enterprises, Segal-Horn and Faulkner cover globalization,
networking, culture barriers and benefits, ethics and emerging
economies to provide the complete introduction for today's global
strategy courses. Key learning features include: Premium Case
Studies - a selection of in-depth international case studies from
premium case study authors provide practical illustrations of key
issues in real-life situations Strategies in Action - a wealth of
shorter case studies to reinforce principles outlined in each
chapter Discussion Questions - are provided at the end of each
chapter to test knowledge and understanding, and provide a basis
for group discussions and activities This textbook is essential
reading for all international or global strategy modules on advance
undergraduate or postgraduate (particularly MBA) programmes, in
addition to broader strategic management and professional courses.
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