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Erick Meyenberg: The Wheel Bears No Resemblance to a Leg (Paperback): Erick Meyenberg Erick Meyenberg: The Wheel Bears No Resemblance to a Leg (Paperback)
Erick Meyenberg; Edited by Karen Marta, Gabriela Rangel, Lucía Sanromán; Foreword by Deborah Cullinan, …
R720 Discovery Miles 7 200 Ships in 10 - 15 working days
The Dynamics of International Strategy (Paperback, New edition): Susan Segal-Horn, David Faulkner The Dynamics of International Strategy (Paperback, New edition)
Susan Segal-Horn, David Faulkner
R2,411 R2,091 Discovery Miles 20 910 Save R320 (13%) Special order

International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms, the owners of neighbourhood stores and the employees of all companies. It is an increasingly important part of undergraduate business and management and MBA courses but is marginalised by mainstream strategy texts. Written by academics who also work as industrial consultants this comprehensive and accessible text provides an introduction to the key issues in strategic management within an international context. Using well-known strategy frameworks, as well as introducing new concepts, students will be able to make sense of the dynamics of international competition and international strategy.

Understanding Global Strategy (Paperback, New edition): David Faulkner, Susan Segal-Horn Understanding Global Strategy (Paperback, New edition)
David Faulkner, Susan Segal-Horn
R2,291 R2,003 Discovery Miles 20 030 Save R288 (13%) Special order

Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.

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