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International strategy affects everyone: from the planning
departments of large multinational organizations and the
governments trying to attract their investment to the managers of
small or medium-sized firms, the owners of neighbourhood stores and
the employees of all companies. It is an increasingly important
part of undergraduate business and management and MBA courses but
is marginalised by mainstream strategy texts. Written by academics
who also work as industrial consultants this comprehensive and
accessible text provides an introduction to the key issues in
strategic management within an international context. Using
well-known strategy frameworks, as well as introducing new
concepts, students will be able to make sense of the dynamics of
international competition and international strategy.
Understanding Global Strategy is the eagerly anticipated new
textbook from Susan Segal-Horn and David Faulkner for international
strategy courses at all levels. Exploring strategic decision-making
on a global scale from multinational corporations through to small
enterprises, Segal-Horn and Faulkner cover globalization,
networking, culture barriers and benefits, ethics and emerging
economies to provide the complete introduction for today's global
strategy courses. Key learning features include: Premium Case
Studies - a selection of in-depth international case studies from
premium case study authors provide practical illustrations of key
issues in real-life situations Strategies in Action - a wealth of
shorter case studies to reinforce principles outlined in each
chapter Discussion Questions - are provided at the end of each
chapter to test knowledge and understanding, and provide a basis
for group discussions and activities This textbook is essential
reading for all international or global strategy modules on advance
undergraduate or postgraduate (particularly MBA) programmes, in
addition to broader strategic management and professional courses.
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