Alleviation, rehabilitation and participation are the cornerstones not only of palliative care but also physiotherapy. Hence it is hardly surprising that physiotherapists are indisputable sources of strength to patients with life-limiting illnesses. This book is the first of its kind to paint a comprehensive picture of the concepts and vision of palliative physiotherapy from both an authoritative and empathetic perspective. From paediatrics to geriatrics, from the early stages of a disease to the terminal phase, international experts provide a structured guide to the wide-ranging possibilities that physiotherapy has to offer as part of end of life care. Comprehensive advice as well as practical tips can be found in case studies and personal accounts. Insight is provided to clinical and non-clinical aspects as well as appropriate contextual information, for example common symptoms such as pain, breathlessness, oedema, fatigue, weakness, anxiety or dementia medication, symptoms of cord compression and palliative care emergencies special features of paediatric palliative care communication with patients and their families ethics, intercultural proficiency and spirituality opportunities for therapist self-care This is a book for all those (not only in hospices and palliative care units) faced with caring for critically ill and terminally ill patients - essential reading for a professional, considered approach.

Onlinehandler haben in den letzten Jahren massiv an Popularitat gewonnen und dadurch weite Teile des stationaren Handels in eine existenzielle Krise gesturzt. Um gegenuber dem Onlinehandel bestehen zu koennen, mussen stationare Geschafte sich ihres einzigartigen Potenzials zur Ansprache nicht-digitalisierbarer Kundenbedurfnisse bewusstwerden und Verkaufsumgebungen in Orte des Erlebnisses sowie der Entdeckung verwandeln. Ein wesentlicher Baustein hierfur ist die gezielte Schaffung sensorischer Erfahrungen, welche zum Eintreten und Verweilen in der Verkaufsumgebung motivieren. Aber wie? Um diese Frage zu beantworten, verschafft dieser Band der Reihe "Science meets Practice" Einblicke in die neuesten Forschungsergebnisse aus dem sensorischen Marketing zum Sehen, Hoeren und Riechen. Die Autoren beschreiben die teils uberraschenden Effekte sensorischer Eindrucke auf das Konsumentenverhalten und geben klare Empfehlungen fur die Marketingpraxis. Video per App: einfach die SN More Media App kostenfrei herunterladen, einen Link mit dem Play-Button scannen und sofort das Video auf Smartphone oder Tablet ausspielen. Der Inhalt Neueste Forschungsergebnisse zu Multisensorik im Einzelhandel Konkrete Hinweise, wie visuelle, auditive und olfaktorische Reize wirken Low hanging fruits: Wie kann die sensorische Verkaufsumgebung unmittelbar und mit Hilfe einfacher Anpassungen verbessert werden? High hanging fruits: Wie sollte eine multisensorisch abgestimmte Umgebung aussehen, um eine maximale Wirkung zu erreichen? Videos mit Experteninterviews

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice.  Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.