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Canadian born Suzan St Maur has lived in the UK since childhood.
After an early career start in journalism on a local newspaper, she
transferred her allegiances to advertising and later became a
highly successful scriptwriter in business television and live
events. Today she writes prolifically across most media for a wide
variety of business communication purposes. She has also written
several published books on consumer and business topics.
This is the book offers common-sense solutions to would-be and
current bloggers, demonstrating ways to make their blogs achieve,
retain and grow in status and in the audience the blog is intended
to reach. The book will be valuable to small-business owners and
staffers for large corporations as well. PR professionals,
journalists, web and graphic designers and all students of
marketing will benefit from this book.
This is the book offers common-sense solutions to would-be and
current bloggers, demonstrating ways to make their blogs achieve,
retain and grow in status and in the audience the blog is intended
to reach. The book will be valuable to small-business owners and
staffers for large corporations as well. PR professionals,
journalists, web and graphic designers and all students of
marketing will benefit from this book.
Without English to English to help you, could you*... 1. Receive a
stiffie in Stamford? 2. Buy some broadloom in Bradford? 3. Get
gazumped in Galveston? 4. Eat aragula in Aberdeen? 5. Go to the
carsey in Cleveland? 6. Get your bangs trimmed in Belfast? This
handy A to Z brings you bang up to date on over 2,000 commonly used
English words that can cause confusion, chaos, red faces and even
cost you money if you use them in the wrong way, in the wrong
country ... especially for business and social purposes. So stick
this guide in your pocket, briefcase or on your favourite
electronic device ... and avoid ever making embarrassing goofs in
this international English of ours, ever again. * (1.Yes, a stiffie
is a formal invitation card. 2.Yes, as long as you called it fitted
carpet. 3.Possibly: gazumping is a real estate term. 4. Yes,
provided you asked for rocket (salad.) 5. Yes, as long as you want
to go to the washroom. 6. Yes, but you'd need to ask them to trim
your fringe.)
"Suze is a messiah to businesses who want to engage, not bore,
their customers, even if writing comes as a bit of a chore." - Ann
Handley, MarketingProfs.com Considering that around 99 percent of
internet business is done via the written word (plus what we still
need to do for printed business writing) getting your business
writing right is more important than ever before. In this practical
how-to book professional business writer Suzan St Maur gets you
writing effectively, easily, and quickly. Suze shows you how to...
1. Make sure your thinking is right, so what you write works first
time 2. Polish your grammar, spelling and punctuation to perfection
3. Start your writing off on the right foot every time 4. Ensure
everything you write gets the results you want 5. Harness PR skills
to get you and your business noticed 6. Use pro advertising
techniques to fire up your promotional writing 7. Write about
yourself so readers know just how good you really are 8. Compose
and write formal business documents with confidence 9. Prepare and
present speeches that wow your audiences
A Non-Fiction Writing Coach in Your Pocket...Getting published is
now easier than ever but the fundamental things that distinguish
winning non-fiction from the pulp have never been more important.
If you're serious about writing a high-quality non-fiction book,
getting it published and making it commercially successful then
this book treats you to a masterclass that covers all you need to
know about creating, crafting, writing and pitching your next
bestseller. When you read this book you will learn... 1. What every
non-fiction book needs to be successful 2. How to get a good idea
and how to turn it into a winning idea 3. Why so many books get
started but not finished 4. How to plan your book so writing it is
fast, painless and easy 5. Alternative publishing options and when
you should pursue them 6. How to pitch your book to mainstream
publishers 7. What happens from proposal to acceptance, to contract
and beyond 8. How to devise a winning title for your non-fiction
book 9. The mechanics for writing a book and meeting your
obligations 10. When to get in outside help and how to find it
Using real-life pitches, proposals, reviewer feedback, extensive
links and even an entire sample contract, Suzan delivers in
straight, honest terms what you need to do to succeed.
Jargon and slang have wormed their way into almost every business
document, speech, and conversation that we have today. With online
business communications being much more conversational and informal
than the written business communications of the past, they
positively encourage the use of figurative speech: ergo, more
jargon, more slang. This book is by no means all encompassing, but
the author has researched and shared several hundred of the most
commonly used terms. Not only do we now know what they all mean
but, where appropriate, we also learn their origins-some of which
are fascinating and very surprising. A very valuable handbook for
any student or practitioner in business to help demystify this
crazy language called "English."
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