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Produktorientiertes Qualitatsmanagement des Einzelhandels (German, Paperback, 2005 ed.): Sven Kromer Produktorientiertes Qualitatsmanagement des Einzelhandels (German, Paperback, 2005 ed.)
Sven Kromer; Foreword by Helmut Merkel
R1,659 Discovery Miles 16 590
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Sven Kromer schlagt die Integration des Qualitatsmanagements in ein ubergeordnetes Supply Chain Management vor. Er zeigt geeignete handelsmarkenstrategische und organisationsstrukturelle Rahmenbedingungen auf und entwickelt ein in sich geschlossenes Konzept fur ein produktorientiertes Qualitatsmanagement durch den Einzelhandel, das sowohl technisch-funktionelle als auch institutionelle Abstimmungsinstrumente umfasst.
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