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This new edition of the UK’s bestselling book on personal
branding shows you how to discover the true value of your authentic
self and channel this into a powerful personal brand, both online
and offline.
This book examines and assesses how CEOs define, navigate and
instill key activities of organizational life and provokes and
challenges the nature of their practice.In the 21st Century, the
Chief Executive Officers role is both complex and multifaceted. As
the key architects of culture in their organizations, how their
actions, behaviors and mindset are role modeled and perceived is
pivotal and how they in turn, evoke leadership in everyone is
essential. Along with input from Global CEOs, this book examines
and assesses how CEOs define, navigate and instill key activities
of organizational life and provokes and challenges the nature of
their practice. It shares practical strategies on how CEOs ways of
being can influence and contribute to the adoption and embedment of
ways of working that better serve employees, stakeholders and
organizations. Ultimately, in the pursuance of healthier
organizations! Key activities of organizational life include
purpose and vision; strategy and structure; leaders' actions,
behavior and mindset; culture change and change drivers; new ways
of thinking, doing and being and, activities for the future in
terms of space, innovation and reimagining.
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