Multi-award-winning Sylvester Chauke is a self-confessed Madonna-crazy, entrepreneur and founder of DNA Brand Architects. After an illustrious career as the national marketing manager for Nando’s South Africa, Sylvester joined broadcasting giant MTV Networks Africa as its director of marketing and communication. In 2012, Sylvester established DNA Brand Architects, a marketing and brand consultancy that works with some of the most revered brands on the continent including Vodacom, Pernod Ricard, SABMiller, Boardmans and Steers.

Being a change leader, Chauke has a unique approach, ‘stand against bland’, which has allowed him to stand out as a powerful creative and marketing force. His track record is undeniable and his reign as the country’s number one marketing maverick keeps teaching the rest of us why we must choose to Stand Against Bland.

This book illustrates the colourful career of a man often referred to as ‘the dancing CEO’ – due to his tradition of bringing dancing into the office – and also takes readers inside the mind of a man who has stood out, brilliantly and consistently, from the rest.