This informative book provides a critical and comprehensive review of the research on innovation in small businesses particularly, the family-owned businesses.Innovation in Small Family Businesses explores how innovation is developed and carried out in small family-owned businesses, the factors underpinning it, and the innovation drivers and barriers in these firms' context. Sylvie Laforet also offers suggestions on how innovation can be fostered and perhaps, sustained in small family-owned businesses and discusses the government s role in this. The book makes an important contribution to the theoretical development of family firms' and small businesses' innovation. The detailed and critical literature review will provide useful reference points for both academics and students and identifies avenues for future research for the area. Policymakers and practitioners will also find this compact compendium insightful. Contents: Preface 1. Introduction 2. Culture, Structure, Leadership, Business Goal, Orientation and Innovation 3. Characteristics and Factors Affecting Innovation in Family Firms 4. Process of Innovation in Small Family Businesses 5. Conclusion Index

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including: *Brand equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.