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More than ever, today's rapidly changing global markets increase
the risks and rewards for innovations. But amidst rising
uncertainties and greater competition, can CEOs improve the chances
for successful innovation?
This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.
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