Increasingly, the tourism industry is looking towards sustainability, responding to public demand and local environmental policy. This monograph explores the concept of sustainability in the context of heritage and tourism studies, as well as examining the practices adopted to realize or enhance the sustainability of these industries. Beginning with a broad overview, outlining the theory and scholarly landscape, this book then focuses on cases of sustainable tourism in Japan, exploring the concept of ‘mottainai’. Mottainai is a traditional Japanese term and means an ethical attitude towards the use of a range of resources needed for human life. This Japanese word can be understood as ‘what a waste’, and can promote the environmentally-friendly way of life, encouraging reduce, reuse and recycle.  

This book offers a comprehensive understanding of cultural heritage in Japan and its relationship with both domestic and international tourism. Japan has witnessed an increase in tourism, with rising visitor numbers to both established destinations and lesser known sites. This has generated greater attention towards various aspects of Japanese culture, heritage and society. This book explores these diverse aspects of everyday life in Japan and their interconnections with tourism. It begins with a conceptual framework of key theories related to heritage and tourism, serving as a useful apparatus for further discussions in the following chapters. Each chapter studies a specific aspect of Japan’s cultural heritage, from the history of Japan, the development of war sites, such as Hiroshima and Nagasaki, to tourist destinations, indigenous communities and their places of residence, festivals such as matsuri, to popular culture and media. Each chapter discusses a certain type of cultural heritage first in a global context and then examines it in a Japanese context, aiming to demonstrate the relation between these two different contexts. In each chapter, furthermore, how a particular kind of Japan’s cultural heritage is utilised as tourism resources and how it is perceived and consumed by international and domestic tourists are discussed. Finally, the book revisits the conceptual framework to suggest future directions for cultural heritage and tourism in Japan. Written in an informative and accessible style, this book will be of interest to scholars, students and practitioners in the fields of tourism, cultural studies and heritage studies.

This book offers a comprehensive understanding of cultural heritage in Japan and its relationship with both domestic and international tourism. Japan has witnessed an increase in tourism, with rising visitor numbers to both established destinations and lesser known sites. This has generated greater attention towards various aspects of Japanese culture, heritage and society. This book explores these diverse aspects of everyday life in Japan and their interconnections with tourism. It begins with a conceptual framework of key theories related to heritage and tourism, serving as a useful apparatus for further discussions in the following chapters. Each chapter studies a specific aspect of Japan's cultural heritage, from the history of Japan, the development of war sites, such as Hiroshima and Nagasaki, to tourist destinations, indigenous communities and their places of residence, festivals such as matsuri, to popular culture and media. Each chapter discusses a certain type of cultural heritage first in a global context and then examines it in a Japanese context, aiming to demonstrate the relation between these two different contexts. In each chapter, furthermore, how a particular kind of Japan's cultural heritage is utilised as tourism resources and how it is perceived and consumed by international and domestic tourists are discussed. Finally, the book revisits the conceptual framework to suggest future directions for cultural heritage and tourism in Japan. Written in an informative and accessible style, this book will be of interest to scholars, students and practitioners in the fields of tourism, cultural studies and heritage studies.

How is ethnography practiced in the context of tourism? As a multi- and interdisciplinary area of academic enquiry, the use of ethnography to study tourism is found in an increasingly diverse number of settings. This book is a collection of essays that discuss the practice of ethnography in tourism settings. Scholars from different countries share their work. Reflecting on their experiences, each author presents an individual insight into the complexities of ethnographic practice in destinations from around the globe, including Amsterdam, Angola, Bali, Greece, India, Namibia, Portugal, Spain and the UK. The book explores a range of themes including obtaining institutional ethical approval; the ethics of fieldwork in-situ; the use of oral histories; the role of memory; and empowerment and disempowerment in field relations. It looks at gender issues in negotiating entrance to the field, the use of collaborative fieldwork in teaching, team ethnographies, and reflections on writing up. This is the first book to bring together several tourism scholars using ethnography as their research method. It gives insight into the experience of this unique technique and will be a useful guide for those new to the field, as well as the more seasoned ethnographer who may recognise similar experiences to their own.

How is ethnography practiced in the context of tourism? As a multi- and interdisciplinary area of academic enquiry, the use of ethnography to study tourism is found in an increasingly diverse number of settings. This book is a collection of essays that discuss the practice of ethnography in tourism settings. Scholars from different countries share their work. Reflecting on their experiences, each author presents an individual insight into the complexities of ethnographic practice in destinations from around the globe, including Amsterdam, Angola, Bali, Greece, India, Namibia, Portugal, Spain and the UK. The book explores a range of themes including obtaining institutional ethical approval; the ethics of fieldwork in-situ; the use of oral histories; the role of memory; and empowerment and disempowerment in field relations. It looks at gender issues in negotiating entrance to the field, the use of collaborative fieldwork in teaching, team ethnographies, and reflections on writing up. This is the first book to bring together several tourism scholars using ethnography as their research method. It gives insight into the experience of this unique technique and will be a useful guide for those new to the field, as well as the more seasoned ethnographer who may recognise similar experiences to their own.

Heritage is a growing area of both tourism and study, with World Heritage Site designations increasing year-on-year. This book reviews the important interrelations between the industry, local communities and conservation work, bringing together the various opportunities and challenges for different destinations. World Heritage status is a strong marketing brand, and proper heritage management and effective conservation are vital, but this tourism must also be developed and managed appropriately if it is to benefit a site. As many sites are located in residential areas, their interaction with the local community must also be carefully considered. This book: - Reviews new areas of development such as Historic Urban Landscapes, Intangible Cultural Heritage, Memory of the World and Global Geoparks. - Includes global case studies to relate theory to practice. - Covers a worldwide industry of over 1,000 cultural and natural heritage sites. An important read for academics, researchers and students of heritage studies, cultural studies and tourism, this book is also a useful resource for professionals working in conservation, cultural and natural heritage management.