The centre of Tamara's universe is Shopsin's, her family's legendary greasy spoon, aka "The Store," run by her inimitable dad, Kenny - a loquacious, contrary, huge-hearted man who, aside from dishing up New York's best egg salad on rye, is Village sheriff, philosopher, and fixer all at once. All comers find a place at Shopsin's table and feast on Kenny's tall tales and trenchant advice along with the incomparable chili con carne. Filled with clever illustrations and witty, nostalgic photographs and graphics, and told in a sly, elliptical narrative that is both hilarious and endearing, Arbitrary Stupid Goal is an offbeat memory-book mosaic about the secrets of living an unconventional life, which is becoming a forgotten art.

View artworks from the Whitney Museum's esteemed collection in a whole new way - an interactive invitation to explore and discover Unfold pages, lift flaps, gaze into mirrors, and interact with art like never before. Inspired by the many ways that art can be viewed and experienced, this book encourages children to spend time with a curated selection of fine art from the Whitney collection - and to dig deeper and consider all angles. Each artwork is showcased with a novelty mechanism and caption, for curious hands and wondering eyes. For Ages 2-4

What colour is an apple? A dog? Grass? Young readers will be blown away by the range of possibilities

What colour is a banana? It can be at least 25 different shades, according to this artful swatchbook of versatile subjects. An inversion of the way we typically look at colour, this book challenges readers' predispositions towards using a particular crayon for a particular object. 11 items are each presented alongside a grid of color ranges: the "apple" page features yellows, greens, and reds; the "egg" page a range of greens to grays; even "grass" is surprising, with suggestions of pink. The read-along text is playful and philosophical, poetic and factual… all towards expanding readers' assumptions. Inspired by the Whitney Museum's approach to looking at art, these books provide a new way to look at the world.

Now available in two new nubby striped cloth colors--blue and red--as well as the original black, Tamara Shopsin's classic "5 Year Diary" is back in stock. Designed by Shopsin--whose illustration work is regularly featured in "The New York Times"--and produced by The Ice Plant and Shopsin's General Store, the pint-sized "5 Year Diary" helps you keep track of the next 60 months of your life in just a few lines a day. Each page of the diary is devoted to one day of the year and subdivided into five sections (each with its own space for notes), so that, as time goes by, past entries can be read as the new ones are written. Handsomely clothbound with a red ribbon bookmark, the diary can be started on any day of any year--even a leap year. In the back of the diary are pages to record the books you've read and places you've traveled. As "New York" magazine's Kendall Herbst noted, the "5 Year Diary" is an ideal gift for anyone, anytime, as well as the perfect way to "trace your life's highlights and trim out the minutiae Think of it as a sort of "CliffsNotes" to your life."