- Offers a clear concise look at the media production process - from conception of the idea to marketing the final end product. - Includes real advice from professionals in the field about new theories and practices that are actually being used in the industry. - Covers the marketing, social media, financing, and measurement aspects of the media field in an approachable and easy to replicate way.

- Offers a clear concise look at the media production process - from conception of the idea to marketing the final end product. - Includes real advice from professionals in the field about new theories and practices that are actually being used in the industry. - Covers the marketing, social media, financing, and measurement aspects of the media field in an approachable and easy to replicate way.

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers' development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content-with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers' development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content-with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.