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- Offers a clear concise look at the media production process -
from conception of the idea to marketing the final end product. -
Includes real advice from professionals in the field about new
theories and practices that are actually being used in the
industry. - Covers the marketing, social media, financing, and
measurement aspects of the media field in an approachable and easy
to replicate way.
- Offers a clear concise look at the media production process -
from conception of the idea to marketing the final end product. -
Includes real advice from professionals in the field about new
theories and practices that are actually being used in the
industry. - Covers the marketing, social media, financing, and
measurement aspects of the media field in an approachable and easy
to replicate way.
Now in its Third Edition, Mass Media Revolution remains a dynamic
guide to the world of mass media, enhancing its readers'
development as critical consumers. The text employs a storytelling
narrative style and integrated, chapter-specific digital material,
providing a seamless learning experience. It features a wealth of
expanded content-with particular attention to diversity in the
media industry, reality TV, ethics and social media, and the
evolution of online journalism. Chapter content, both print and
online, is aligned to the ACEJMC national academic standards. Along
with student video resources, this text includes an accompanying
instructor resource manual and Power Point slides. All
supplementary materials can be found at massmediarev.com.
Now in its Third Edition, Mass Media Revolution remains a dynamic
guide to the world of mass media, enhancing its readers'
development as critical consumers. The text employs a storytelling
narrative style and integrated, chapter-specific digital material,
providing a seamless learning experience. It features a wealth of
expanded content-with particular attention to diversity in the
media industry, reality TV, ethics and social media, and the
evolution of online journalism. Chapter content, both print and
online, is aligned to the ACEJMC national academic standards. Along
with student video resources, this text includes an accompanying
instructor resource manual and Power Point slides. All
supplementary materials can be found at massmediarev.com.
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