The everyday clothes of American consumers of the early 1980s are shown in hundreds of pictures that portray the Preppie era when dress-for-success clothing helped build a corporate culture. Explore the suggestive lingerie, slinky dresses, and tight jeans women wore on the town and the safari and rodeo styles men wore to disco dances. Colorful sweatsuits became a uniform of comfort. This book is indispensible for fashion historians and collectors of fashions of the 20th century.

Mid-1930s clothing for men, women, and children are presented in 300 color photographs from the Sears catalogs. See the popular styles of dresses, suits, coats, and sleepwear; as well as hats, shoes, and undergarments. Printed and solid fabrics are shown with customary accessories and in the latest styles available. Today's fashion designers will find the pages inspiring, and vintage clothing collectors will enjoy authentic designs.

Mid-1930s clothing for men, women, and children are presented in 300 color photographs from the Sears catalogs. See the popular styles of dresses, suits, coats, and sleepwear; as well as hats, shoes, and undergarments. Printed and solid fabrics are shown with customary accessories and in the latest styles available. Today's fashion designers will find the pages inspiring, and vintage clothing collectors will enjoy authentic designs.

The ongoing Sears catalog series continues with a look at the mid-1980s. Nearly 400 color images portray the fashions and distinctive styles worn during this time. Shoulder pads, mannish-looking suits, and big hair were popular, influenced by stars Don Johnson, Madonna, the cast of Dynasty, and Princess Diana. See how many of these clothes you remember wearing; some styles from this time have come back to life now. It's a wonderful nostalgic walk down memory lane that inspires clothing designers today.