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Consumer Behaviour - South African Psychology and Marketing Applications (Paperback, 2nd Revised edition): Alet Erasmus, Mercy... Consumer Behaviour - South African Psychology and Marketing Applications (Paperback, 2nd Revised edition)
Alet Erasmus, Mercy Mpinganjira; Elrie Botha, Gift Donga, Danie Du Toit, …
R592 Discovery Miles 5 920 View more sellers
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Ships in 6 - 10 working days

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

Pilgrimage Reflections - My Journal (Paperback): Tania Maree Herbert Pilgrimage Reflections - My Journal (Paperback)
Tania Maree Herbert
R254 Discovery Miles 2 540
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Ships in 18 - 22 working days
Reflexiones De Peregrinacion - Mi Diario (Spanish, Paperback): Tania Maree Herbert Reflexiones De Peregrinacion - Mi Diario (Spanish, Paperback)
Tania Maree Herbert
R256 Discovery Miles 2 560
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