During the past decade, blogging has not only grown, but it has also become a truly international phenomenon: about two thirds of all blogs are written in a language other than English. Blogging in the Global Society: Cultural, Political and Geographical Aspects provides a comprehensive view of blogging as a global practice. Bloggers have created a new virtual world a blogosphere populated with opinion leaders and information purveyors, political pundits and activists, human and animal rights defenders and abusers, corruption fighters and truth seekers, as well as professionals, marketers, advertisers, journalists, celebrities, artists, academics, and bored consumers of all sorts. This book provides a cross-disciplinary analysis of the social, cultural, and political factors affecting blogging practices, tracing the diffusion of blogging as a global communication innovation, uncovering particularities and patterns of adoption in different cultures and geographical regions, and shedding light on trends in the global blogosphere.

Social Networking: Redefining Communication in the Digital Age fulfills a pressing demand in social network literature by bringing together international experts from the fields of communication, new media technologies, marketing and advertising, public relations and journalism, business, and education. In this volume contributors traces online social networking practices across national borders, cultural confines, and geographic limits. The book delves into the socioeconomic, political, cultural, and professional dimensions of social networking around the globe, and explores the similarities, distinctions, and specific characteristics of social media networks in diverse settings. The chapters offer an important contribution to the scholarly research on the uses and applications of online social networking around the world and pertain to a broad range of academic fields. Overall, the volume addresses a subject matter of keen interest to academics and practitioners alike and provides a much-needed forum for sharing innovative research practices and exchanging new ideas.