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Showing 1 - 3 of
3 matches in All Departments
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Measuring Culture (Paperback)
John W. Mohr, Christopher A. Bail, Margaret Frye, Jennifer C. Lena, Omar Lizardo, …
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R576
Discovery Miles 5 760
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Ships in 12 - 17 working days
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Social scientists seek to develop systematic ways to understand how
people make meaning and how the meanings they make shape them and
the world in which they live. But how do we measure such processes?
Measuring Culture is an essential point of entry for both those new
to the field and those who are deeply immersed in the measurement
of meaning. Written collectively by a team of leading qualitative
and quantitative sociologists of culture, the book considers three
common subjects of measurement-people, objects, and
relationships-and then discusses how to pivot effectively between
subjects and methods. Measuring Culture takes the reader on a tour
of the state of the art in measuring meaning, from discussions of
neuroscience to computational social science. It provides both the
definitive introduction to the sociological literature on culture
as well as a critical set of case studies for methods courses
across the social sciences.
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Measuring Culture (Hardcover)
John W. Mohr, Christopher A. Bail, Margaret Frye, Jennifer C. Lena, Omar Lizardo, …
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R1,905
Discovery Miles 19 050
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Ships in 12 - 17 working days
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Social scientists seek to develop systematic ways to understand how
people make meaning and how the meanings they make shape them and
the world in which they live. But how do we measure such processes?
Measuring Culture is an essential point of entry for both those new
to the field and those who are deeply immersed in the measurement
of meaning. Written collectively by a team of leading qualitative
and quantitative sociologists of culture, the book considers three
common subjects of measurement-people, objects, and
relationships-and then discusses how to pivot effectively between
subjects and methods. Measuring Culture takes the reader on a tour
of the state of the art in measuring meaning, from discussions of
neuroscience to computational social science. It provides both the
definitive introduction to the sociological literature on culture
as well as a critical set of case studies for methods courses
across the social sciences.
We see it all the time: organizations strive to persuade the public
to change beliefs or behavior through expensive, expansive media
campaigns. Designers painstakingly craft clear, resonant, and
culturally sensitive messaging that will motivate people to buy a
product, support a cause, vote for a candidate, or take active
steps to improve their health. But once these campaigns leave the
controlled environments of focus groups, advertising agencies, and
stakeholder meetings to circulate, the public interprets and
distorts the campaigns in ways their designers never intended or
dreamed. In Best Laid Plans, Terence E. McDonnell explains why
these attempts at mass persuasion often fail so badly. McDonnell
argues that these well-designed campaigns are undergoing "cultural
entropy": the process through which the intended meanings and uses
of cultural objects fracture into alternative meanings, new
practices, failed interactions, and blatant disregard. Using AIDS
media campaigns in Accra, Ghana, as its central case study, the
book walks readers through best-practice, evidence-based media
campaigns that fall totally flat. Female condoms are turned into
bracelets, AIDS posters become home decorations, red ribbons fade
into pink under the sun to name a few failures. These damaging
cultural misfires are not random. Rather, McDonnell makes the case
that these disruptions are patterned, widespread, and inevitable
indicative of a broader process of cultural entropy.
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