This timely volume is an engaging look at presidential candidate images, featuring a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidates persona and how it affects our voting decisions, Kenneth Hackers book provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

This timely volume is an engaging look at presidential candidate images, featuring a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidates persona and how it affects our voting decisions, Kenneth Hackers book provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.