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Library outreach can be tough: There’s no standard definition of
outreach among libraries, and what it consists of differs from
institution to institution. Some libraries focus on marketing and
advertising services, while others concentrate on relationship
building with their constituents. Some focus on fun events to coax
people into their facility. The cases in The Library Outreach
Casebook provide creative and reproducible formats, ideas, and
inspirations, from engaging social media to hosting performances to
creating exhibits. Expert chapter authors take you from the
beginning steps—determining which tools and resources you need
for your outreach efforts—all the way through implementation of a
variety of outreach initiatives, and every step in-between. Divided
into three sections—Starting Strategies, Programing and Event
Planning, and Outreach to Select Populations—this casebook is
designed for librarians working in all types of libraries to use as
a tool to start or further their current outreach efforts. The
Library Outreach Casebook provides readers with many different
approaches, formats, and solutions that lead to successful
outreach.
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