There exists women rights violation all over the world, especially in third world countries like Ethiopia. To fight this social injustice, there are various groups in society as governmental bodies, civil society, international organizations and local non governmental organizations. These elements of the society make efforts to fight for the rights of women through different methods. Studies have shown that media is a powerful tool that can bring significant change in behavior through creating awareness for the benefit of societal development. Media has the ability to educate and enlighten a society on harmful norms andtraditions that affect its life, through passing along developmental messages. This study looks in to the different ways three organizations that work in women rights in Ethiopia. Also, the study presents the existing challenges these advocates face to pass developmental messages through media, as illiteracy and digital divide persist in third world countries as Ethiopia.