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There exists women rights violation all over the world, especially
in third world countries like Ethiopia. To fight this social
injustice, there are various groups in society as governmental
bodies, civil society, international organizations and local non
governmental organizations. These elements of the society make
efforts to fight for the rights of women through different methods.
Studies have shown that media is a powerful tool that can bring
significant change in behavior through creating awareness for the
benefit of societal development. Media has the ability to educate
and enlighten a society on harmful norms andtraditions that affect
its life, through passing along developmental messages. This study
looks in to the different ways three organizations that work in
women rights in Ethiopia. Also, the study presents the existing
challenges these advocates face to pass developmental messages
through media, as illiteracy and digital divide persist in third
world countries as Ethiopia.
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