Thebe Ikalafeng is a branding icon who set the agenda for the industry at the dawn of our democracy and continues to pioneer it to this day. As the founder of Brand Africa, the African continent is now a major focus in his life's mission. He is The Traveller, having touched soil on every African country. From Kimberley to the world, his mission is impact.

Rooted and Rising is a transformative manifesto and practical guide that empowers Africans and people of African descent to embrace their heritage unapologetically while thriving in a globalised world. Thebe Ikalafeng challenges the Western-dominated narrative of personal branding and leadership, offering instead an African-centered approach rooted in Ubuntu philosophy -- the principle that 'I am because we are'.