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Thebe Ikalafeng is a branding icon who set the agenda for the industry
at the dawn of our democracy and continues to pioneer it to this day.
As the founder of Brand Africa, the African continent is now a major
focus in his life's mission. He is The Traveller, having touched
soil on every African country. From Kimberley to the world, his mission
is impact.
Rooted and Rising is a transformative manifesto and practical
guide that empowers Africans and people of African descent to embrace
their heritage unapologetically while thriving in a globalised world.
Thebe Ikalafeng challenges the Western-dominated narrative of personal
branding and leadership, offering instead an African-centered approach
rooted in Ubuntu philosophy -- the principle that 'I am because we are'.
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