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The Cadillac story is more than the story of a car company. It is,
in many ways, the story of the American automobile industry
itself-- which, as much as any industry, drove America's growth in
the twentieth century and defined who we are as a people: mobile
and prosperous. Cadillac, again and again, played a critical role
in that story, for both good and ill.
In the depths of the Great Depression, the brand redefined itself
and the luxury market. After World War II, it epitomized expansive
prosperity. Then, in the 1980s, it epitomized the industrial crisis
that had suddenly overtaken America. Today, Cadillac's struggle to
survive in a furiously competitive--and suddenly
international--automobile industry mirrors the challenges facing
American industry as a whole. Its success in meeting those
challenges will have much to say about the future of American
industry and of General Motors.
Lincoln’s heritage is as rich as that of any car built anywhere
in the world, and more impressive than all but a few. The
Continental produced in the 1940s was one of the first cars to be
universally recognized by classic car cognoscenti. The list of
Lincoln-built cars in the postwar era certified with classic—or
comparable “milestone”— status by various sanctioning bodies
is likewise lengthy. The Mark II tops that list, but the slab-sided
Continental sedans of the 1960s led the industry in design, and the
forthcoming Mark 9 promises to continue the tradition. In recent
years, Lincoln has risen from an also-ran in the sales race to a
leadership role opposite arch-rival Cadillac. Today, it is vying
for preeminence in what has suddenly become an international
market. Along the way, the cars have been unfailingly interesting,
frequently magnificent and—in several instances—quite literally
legends in their own time.
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