Today's library is still at the heart of all university activities, helping students and faculty become better learners, teachers, and researchers. In recent years there has emerged the formalizing of one or more of these activities into an Academic Commons. These centers of information have been labeled variously but they all share a commonality: the empowerment of students and teachers. In Creating the Academic Commons: Guidelines for Learning, Teaching, and Research, Thomas Gould gives a detailed outline of the various roles and activities that take place in commons located within the administrative umbrella of the library. Gould provides a roadmap for libraries seeking to establish their own Academic Commons, complete with suggestions regarding physical structure and software/hardware options. And to ensure new ideas are examined, evaluated, and adopted broadly, Gould shows how the Millennial Librarian can be at the center of this evolutionary library. Including information regarding the latest technological advances, this book will be an invaluable guide for librarians.

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising-an increasingly global form of communication-is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

The current peer review process is broken and unless changes are made it will soon die. In Do We Still Need Peer Review?, author Thomas H.P. Gould examines the evolution of peer review from the earliest attempts by the Church to evaluate scholarly works to the creation of academic peer review and finally to the current status of the process. Gould argues that without an immediate effort by scholars to institute reform, the future of peer review may cease to exist. As new technology provides authors with a direct, unsupervised route to publication, the peer review situation is nearing a tipping point, beyond which the nature of academic research will be profoundly altered. This book proposes that rather than tossing out peer review altogether, the process can be saved and made stronger, offering suggestions on how to do just that.