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The world economy is a dynamic process that balances competing
interests: those who supply goods and services and those who buy
them. Dr. Thomas Cunningham identifies this process as The
Equilibrium Principle: a continuous, ubiquitous state that invades,
guides, and shapes all economies--national, local, and personal.
Understanding Economic Equilibrium will help readers understand the
integration of the world's economies and how they affect and are
affected by it. The book clarifies complicated economic issues and
events, using examples and plain language to provide the knowledge
and understanding readers need to improve their personal and
business finances. Fact-based and rooted in fundamental economic
and historical realities, the book: Refers to current events,
although the principle of equilibrium endures through periods,
administrations, and trends Enlightens readers on getting and
spending, but also on how they are connected with and dependent on
the rest of the world Reveals counterintuitive realities Why full
employment creates economic problems Why the stock market is
volatile when business is good and corporations are profitable How
the COVID-19 pandemic changed how the world's economies operate and
interact. People are preoccupied with their own finances, personal,
and for entrepreneurs, the businesses they have created and are
operating. It's difficult to determine where you fit into the
broader scheme of buying and selling, spending and saving.
Understanding Economic Equilibrium will clarify these relationships
at a time when a shrinking and increasingly tumultuous world makes
understanding them essential.
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