Each year, thousands of businesses file for bankruptcy protection because managers fail to efficiently organize the company's operations, misread market trends, pay inadequate attention to product quality, or misinterpret the activities and intentions of rival companies. Perhaps they fail to formulate optimal advertising or financing strategies, procure raw materials and components at least cost, or provide adequate incentives to motivate workers to put forth their best efforts. Managerial economics is the application of economic principles to topics of concern to managers. This textbook develops a framework for predicting managerial responses to changes in the business environment. It combines the various business disciplines with quantitative methods to identify optimal solutions to more efficiently achieve a firm's organizational objectives. The topics discussed in this textbook are readily accessible to students with a background in the principles of microeconomics and business mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.

Each year, thousands of businesses file for bankruptcy protection because managers fail to efficiently organize the company's operations, misread market trends, pay inadequate attention to product quality, or misinterpret the activities and intentions of rival companies. Perhaps they fail to formulate optimal advertising or financing strategies, procure raw materials and components at least cost, or provide adequate incentives to motivate workers to put forth their best efforts. Managerial economics is the application of economic principles to topics of concern to managers. This textbook develops a framework for predicting managerial responses to changes in the business environment. It combines the various business disciplines with quantitative methods to identify optimal solutions to more efficiently achieve a firm's organizational objectives. The topics discussed in this textbook are readily accessible to students with a background in the principles of microeconomics and business mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.

This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm's objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision maker's best response to situations involving move and countermove. As Nobel Prize winner Thomas Shelling noted: "We may wish to understand how participants actually do conduct themselves in conflict situations; an understanding of the 'correct' play may give us a bench mark for the study of actual behavior." The concise and axiomatic approach to the material presented in this textbook is easily accessible to students with a background in the principles of microeconomics and college mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.

Game theory is the study of strategic behavior in situations in which the decision makers are aware of the interdependence of their actions. This innovative textbook introduces students to the most basic principles of game theory - move and countermove - with an emphasis on real-world business and economic applications. Students with a background in principles of economics and business mathematics can readily understand most of the material.Demonstration problems in each chapter are designed to enhance the student's understanding of the concepts presented in the text. Many chapters include non-technical applications designed to further the student's intuitive understanding of strategic behavior. Case studies help underscore the usefulness of game theory for analyzing real-world situations. Each chapter concludes with a review and questions and exercises. An online Instructor's Manual with test bank is available to professors who adopt the text.

Nanomedicine: Technologies and Applications, Second Edition provides an important review of this exciting technology and its growing range of applications. In this new edition, all chapters are thoroughly updated and revised, with new content on antibacterial technologies and green nanomedicine. Sections introduce the material, cover their properties, review nanomedicine for therapeutics, imaging and soft tissue engineering, including organ regeneration, skin grafts, nanotubes and self-assembled nanomaterials. Other sections cover bone and cartilage tissue engineering, nanostructured particles for antibacterial purposes, advances in green nanomedicine, and using natural nanomedicine to fight disease. This book is an indispensable guide for all those involved in the research, development and application of this exciting technology, whilst also providing a comprehensive introduction for students and academics interested in this field.

Nanotechnologies are now being applied to health monitoring. Until recently, there has been little research into how to use nanotechnology and sensors in health monitoring. Nanotechnology Enabled In Situ Sensors for Monitoring Health summarizes the research efforts to design sensors based on nanotechnology that can be placed into the body to monitor health. Nanotechnology is being used at an unprecedented pace to both diagnose and treat diseases, rather than conventional approaches that diagnose and treat diseases in a different manner.

Emerging Nanomaterials and Nano-based Drug Delivery Approaches to Combat Antimicrobial Resistance focuses on recent and emerging trends surrounding nanomaterials and nano-drug delivery approaches to combat antimicrobial resistance. The relationship between nanomaterials and antimicrobial activity needs to be deeply explored to meet the challenges of combating antimicrobial resistance. The content of this book is divided into three main topic areas, including (i) how to overcome the existing traditional approaches to combat antimicrobial resistance, (ii) applying multiple drug delivery mechanisms to target multi-drug resistant microbes, and (iii) how nanomaterials can be used as drug carriers. This is an important reference source for those looking to understand how nanotechnology plays an important role in combatting disease and infection. As antimicrobial resistance threatens the effective prevention and treatment of an ever-increasing range of infections caused by bacteria, parasites, viruses, and fungi, this is a timely resource.

Nanobiotechnology: Microbes and Plant Assisted Synthesis of Nanoparticles, Mechanisms and Applications covers in detail the green synthesis of nanostructures of tailor-made size, shape and physico-chemical and opto-electronic properties. The rationale behind the selection of bacteria, cyanobacteria, algae, fungi, virus and medicinal plants for the synthesis of biologically active exotic nanoparticles for biomedical applications is also part of this book. It also explores metal recovery, bioconversion, detoxification and removal of heavy metals using nanobiotechnology and discusses the potential of nanobiotechnology to address environmental pollution and toxicity. The book further covers the economic and commercial aspects of such green nanobiotechnology initiatives, its current status in intellectual property rights like patents filed so far globally, technology transfers, and market potential. This information enables one to decipher the scope of biogenic nanoparticles and its prospects.

This book combines the proceedings of Symposium P, The Business of Nanotechnology, and Symposium YY, Compatibility of Nanomaterials, both from the 2009 MRS Fall Meeting in Boston. Papers from Symposium P highlight the constructive disruption caused by the introduction of innovative and value-generating products based on nanotechnology, and underscore the intersections of scientific research and business considerations in the nanotechnology space. The section begins with papers on commercialization challenges in nanotechnology, and specific technologies are also discussed. The final papers in this section include applications of nanosensors for neonatal care, new oxygen sensors and nanocatalysts. Papers from Symposium YY focus on the impact on nanomaterials on health and safety topics that are also critical in the commercialization of nanotechnologies. Presentations bridge the gap between fundamental material science in nanomaterial design, fabrication, and characterization, and cover diversity in the field, from using nanomaterials to fight cancer, infection and regenerate tissues. Several papers also address nanoparticle toxicity. The beginnings of 'green nanotechnology' are also featured.

Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. This book will appeal to students with limited prior training in economics and quantitative methods. It assumes that students will have had mathematics training at least through pre-calculus and that they have had a course in elementary statistics. It also expects students to have had an undergraduate course in intermediate microeconomics.
The book includes these features:
* An Online Instructor's Manual
* An Online Study Guide
* A problem-solving approach to the study of managerial economics that combines the features of a standard managerial economics textbook with those of a separate study guide.
* A method for helping business students develop the analytical skills necessary for success in the study of managerial economics, finance, and management.
* A more extensive review of mathematical techniques than most comparable textbooks.
* A separate chapter on game theory, including:
* Noncooperative, simultaneous-move, one- shot games
* Cooperative, simultaneous-move, infinitely- repeated games (including collusions, cheating rules, and determinants of collusive agreements)
* Cooperative, simultaneous-move, finitely- repeated games
* Focal-point equilibria
* Multistage games
* Bargaining with and without symmetric and asymmetric impatience
* A chapter on the time value of money and capital budgeting
* The accentuation of risk, uncertainty, and the economics of information throughout
Book Hooks:
* Practice oriented, avoiding complex theoretical explanations withcumbersome notation
* Problems are included in each section and are made integral to learning and understanding subjects
* Math review uses economic relationships instead of general notation
* Excellent balance among motivation, theory, and examples
* Clear exposition
Key Features:
Emphasizes utility and applicability, not innovation
Chapters conclude with:
* chapter review
* key terms and concepts
* chapter questions
* chapter exercises
* selected readings

Nanotechnologies are now being applied to health monitoring. Until recently, there has been little research into how to use nanotechnology and sensors in health monitoring. Nanotechnology Enabled In Situ Sensors for Monitoring Health summarizes the research efforts to design sensors based on nanotechnology that can be placed into the body to monitor health. Nanotechnology is being used at an unprecedented pace to both diagnose and treat diseases, rather than conventional approaches that diagnose and treat diseases in a different manner.

Biomaterials in Translational Medicine delivers timely and detailed information on the latest advances in biomaterials and their role and impact in translational medicine. Key topics addressed include the properties and functions of these materials and how they might be applied for clinical diagnosis and treatment. Particular emphasis is placed on basic fundamentals, biomaterial formulations, design principles, fabrication techniques and transitioning bench-to-bed clinical applications. The book is an essential reference resource for researchers, clinicians, materials scientists, engineers and anyone involved in the future development of innovative biomaterials that drive advancement in translational medicine.

Nanomaterials are able to penetrate nanoscale pores of tissues, possess prolonged circulation, enter cells, and have increased surface area per volume allowing for greater drug loading. For these reasons, nanomaterials are finding numerous uses in medicine including fighting cancer, promoting tissue regeneration, reversing aging, inhibiting infection, limiting inflammation or scar tissue growth, and many others. This book describes the engineering applications and challenges of using nanostructured surfaces and nanomaterials in healthcare. Topics covered include biomimetic coating of calcium phosphates on Ti metals; surface modifications of orthopedic implant materials using an electroplating process; design, fabrication and application of carbon-based nano biomaterials; usage of stem cells in bone and cartilage tissue engineering; nanobiomaterials and 3D bioprinting for osteochondral regeneration; self- assembled peptide hydrogels for biomedical applications; antimicrobial properties of nanomaterials; nanoparticle enhanced radiation therapy for bacterial infection; nanomaterials used in implant technology and their toxicity; challenges of risk assessment of nanomaterials in consumer products and current regulatory status; and the clinical rationale for silicon nitride bioceramics in orthopedics. With contributions from an international selection of researchers this book is essential reading for researchers in industry and academia working at the interfaces of healthcare, engineering and nanotechnology.

This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm's objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision maker's best response to situations involving move and countermove. As Nobel Prize winner Thomas Shelling noted: "We may wish to understand how participants actually do conduct themselves in conflict situations; an understanding of the 'correct' play may give us a bench mark for the study of actual behavior." The concise and axiomatic approach to the material presented in this textbook is easily accessible to students with a background in the principles of microeconomics and college mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.