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Markenstrategien Wachstumsorientierter Unternehmen (German, Paperback, 1999 ed.): Thomas Peter Schiele Markenstrategien Wachstumsorientierter Unternehmen (German, Paperback, 1999 ed.)
Thomas Peter Schiele
R1,673 Discovery Miles 16 730
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Der Autor entwickelt eine mehrstufige Planungsheuristik der Strategiebewertung und -auswahl, die es dem Anbieter ermoglicht, unternehmensspezifisch eine adaquate Markenstrategie abzuleiten."

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