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Showing 1 - 6 of
6 matches in All Departments
From the boardrooms to the court rooms, this is the gripping story of
how Apple became the world's most valuable company, and of the
lawmakers and entrepreneurs determined to knock it off its pedestal.
Since the invention of the iPhone and App Store, Apple has built a near
unassailable market power, controlling not only commerce, but also
culture, and - increasingly - the flow of ideas.
In response, a loose rebel alliance of tech entrepreneurs has formed to
lay siege to Apple, bringing together Epic Games' Tim Sweeney,
Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the
trenches of popular opinion and now in the courtrooms of Europe and the
United States, this rebellion aims to tear down Apple's walls and
dismantle its alleged monopoly.
iWar weaves together the story of Apple's rise and reign with the
political and international forces arrayed against it in the fight over
control of the global digital economy. The stakes couldn't be higher.
Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.
Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.
When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.
Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.
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