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iWar - Fortnite, Musk, Spotify, and the Siege of Apple (Paperback): Tim Higgins iWar - Fortnite, Musk, Spotify, and the Siege of Apple (Paperback)
Tim Higgins
R440 R393 Discovery Miles 3 930 Save R47 (11%) Ships in 5 - 10 working days

From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.

iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.

Juegos de Poder. Elon Musk, Tesla Y La Apuesta del Siglo (Spanish, Paperback): Tim Higgins Juegos de Poder. Elon Musk, Tesla Y La Apuesta del Siglo (Spanish, Paperback)
Tim Higgins
R539 R503 Discovery Miles 5 030 Save R36 (7%) Ships in 18 - 22 working days
Power Play - Tesla, Elon Musk, and the Bet of the Century (Paperback): Tim Higgins Power Play - Tesla, Elon Musk, and the Bet of the Century (Paperback)
Tim Higgins
R366 Discovery Miles 3 660 Ships in 10 - 15 working days
Power Play - Elon Musk, Tesla And The Bet Of The Century (Paperback): Tim Higgins Power Play - Elon Musk, Tesla And The Bet Of The Century (Paperback)
Tim Higgins
R318 R289 Discovery Miles 2 890 Save R29 (9%) View more sellers Ships in 9 - 17 working days

Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.

Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.

When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.

Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?

Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.

Flashes From My Past - King Among The Prawns (Paperback): Tim Higgins Flashes From My Past - King Among The Prawns (Paperback)
Tim Higgins
R214 Discovery Miles 2 140 Ships in 18 - 22 working days
Unconventional Investing - Alternative Strategies Beyond Just Stocks & Bonds and Buy & Hold (Paperback): Cpa Michael Hajek III,... Unconventional Investing - Alternative Strategies Beyond Just Stocks & Bonds and Buy & Hold (Paperback)
Cpa Michael Hajek III, Cfp Chfc, Tim Higgins
R505 Discovery Miles 5 050 Ships in 18 - 22 working days
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