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This book provides specialists and executives with a clear, yet
practical set of recommendations to meet the challenges of digital
transformation and ensure long-term success as a leader in a
primarily digital business world. The authors describe the
fundamental principles of digitization and its economic
opportunities and risks, integrating them into a framework of
classic and new management methods. The book also explores how
increasing digitization - not only of communication, but of
complete value chains - has led to a need to establish a digital
business leadership. Digitization is changing people and markets:
it causes the upheaval of entire industries, creates new
digital-centric companies, and forces established companies to cope
with the transformation activities associated with these
digitization processes. New approaches and methods have to be
learned, tried and tested patterns of thinking have to be explored,
and last but not least, innovation activities have to be understood
as continuous necessities. At the same time, digital business
offers considerable opportunities for renewing competitive
advantages, improving existing process structures and realigning
products, services and business models.
This book provides specialists and executives with a clear, yet
practical set of recommendations to meet the challenges of digital
transformation and ensure long-term success as a leader in a
primarily digital business world. The authors describe the
fundamental principles of digitization and its economic
opportunities and risks, integrating them into a framework of
classic and new management methods. The book also explores how
increasing digitization - not only of communication, but of
complete value chains - has led to a need to establish a digital
business leadership. Digitization is changing people and markets:
it causes the upheaval of entire industries, creates new
digital-centric companies, and forces established companies to cope
with the transformation activities associated with these
digitization processes. New approaches and methods have to be
learned, tried and tested patterns of thinking have to be explored,
and last but not least, innovation activities have to be understood
as continuous necessities. At the same time, digital business
offers considerable opportunities for renewing competitive
advantages, improving existing process structures and realigning
products, services and business models.
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