|
|
Showing 1 - 1 of
1 matches in All Departments
What is Big Data, and why should you care? Big data knows where
you've been and who your friends are. It knows what you like and
what makes you angry. It can predict what you'll buy, where you'll
be the victim of crime and when you'll have a heart attack. Big
data knows you better than you know yourself, or so it claims. But
how well do you know big data? You've probably seen the phrase in
newspaper headlines, at work in a marketing meeting, or on a
fitness-tracking gadget. But can you understand it without being a
Silicon Valley nerd who writes computer programs for fun? Yes. Yes,
you can. Timandra Harkness writes comedy, not computer code. The
only programmes she makes are on the radio. If you can read a
newspaper you can read this book. Starting with the basics - what
IS data? And what makes it big? - Timandra takes you on a whirlwind
tour of how people are using big data today: from science to smart
cities, business to politics, self-quantification to the Internet
of Things. Finally, she asks the big questions about where it's
taking us; is it too big for its boots, or does it think too small?
Are you a data point or a human being? Will this book be full of
rhetorical questions? No. It also contains puns, asides, unlikely
stories and engaging people, inspiring feats and thought-provoking
dilemmas. Leaving you armed and ready to decide what you think
about one of the decade's big ideas: big data.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.