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Showing 1 - 5 of 5 matches in All Departments
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
The impact of public narratives has been so broad (including
effects on beliefs and behavior but extending beyond to emotion and
personality), that the stakeholders in the process have been
located across disciplines, institutions, governments, and, indeed,
across epochs. "Narrative Impact" draws upon scholars in diverse
branches of psychology and media research to explore the subjective
experience of public narratives, the affordances of the narrative
environment, and the roles played by narratives in both personal
and collective spheres. The book brings together current theory and
research presented primarily from an empirical psychological and
communications perspective, as well as contributions from literary
theory, sociology, and censorship studies.
The impact of public narratives has been so broad (including
effects on beliefs and behavior but extending beyond to emotion and
personality), that the stakeholders in the process have been
located across disciplines, institutions, governments, and, indeed,
across epochs. "Narrative Impact" draws upon scholars in diverse
branches of psychology and media research to explore the subjective
experience of public narratives, the affordances of the narrative
environment, and the roles played by narratives in both personal
and collective spheres. The book brings together current theory and
research presented primarily from an empirical psychological and
communications perspective, as well as contributions from literary
theory, sociology, and censorship studies.
Linked from the days of their origins, psychology and advertising
developed as independent disciplines at almost the same time in the
late nineteenth century. Providing an important arena in which
psychologists have tested methods and theories, advertising has
been a stimulus for research and development in such diverse
specialties as learning and behavioral decision theory,
psychometrics, perception, and social and mathematical psychology.
Psychology, in turn, has contributed a wide assortment of tools,
theories, and techniques to the practice of advertising. These
contributions have found their place in virtually all areas of
advertising practice -- stimulating creativity, evaluating the
creative product, and informing the scheduling of media.
"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank... The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." -- PsycCRITIQUES:Contemporary Psychology: APA Review of Books (2005, Vo.50, No. 28, Article 8) Continuing chapter contributors include: Timothy C. Brock John T. Cacioppo Robert B. Cialdini Joel Cooper Russell H. Fazio Jon A. Krosnick Howard Leventhal Richard E. Petty David R. Roskos-Ewoldsen New chapter contributors include: David M. Amodio Patricia G. Devine Leandre R. Fabrigar Melanie C. Green Shanto Iyengar Elaine A. Leventhal Charlan Jeanne Nemeth Frank R. Kardes Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically. Persuasion: Psychological Insights and Perspectives, Second Edition brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited book highlights important and influential views on persuasion and guides users through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising. Key Features Includes up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and ads to enhance student comprehension Includes a comprehensive glossary at the end of the book for the necessary technical terms Provides end-of-chapter summaries and a full set of references to guide users to more in-depth resources on each topic This is an ideal book for everyone interested in persuasion processes. The concepts and tools are central to application in Psychology, Business, Marketing, Communication, Journalism, Sociology, and Political Science.
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