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Linked from the days of their origins, psychology and advertising
developed as independent disciplines at almost the same time in the
late nineteenth century. Providing an important arena in which
psychologists have tested methods and theories, advertising has
been a stimulus for research and development in such diverse
specialties as learning and behavioral decision theory,
psychometrics, perception, and social and mathematical psychology.
Psychology, in turn, has contributed a wide assortment of tools,
theories, and techniques to the practice of advertising. These
contributions have found their place in virtually all areas of
advertising practice -- stimulating creativity, evaluating the
creative product, and informing the scheduling of media. Purposely
eclectic, this volume presents new issues in consumer psychology
and advertising such as the relationship between gender
differences, cortical organization and advertising; new approaches
to old issues such as attention as an epiphenomenon, and
meta-analysis of comparative advertising research; and new
applications of consumer psychology to other fields such as
examining health behavior as consumer behavior, affect and
political advertising, and the relationship between advertising and
eating disorders. This volume is the result of the Sixth Annual
Advertising and Consumer Behavior Conference, which was designed to
bring together researchers and practitioners from both psychology
and advertising. Chapter contributions are made by professionals in
advertising and marketing, professors in psychology and marketing
departments, and psychologists who consult for advertising and
marketing organizations. Thus, the chapters represent a microcosm
of the type of interaction that has characterized the interface of
psychology and advertising for more than a hundred years.
The impact of public narratives has been so broad (including
effects on beliefs and behavior but extending beyond to emotion and
personality), that the stakeholders in the process have been
located across disciplines, institutions, governments, and, indeed,
across epochs. "Narrative Impact" draws upon scholars in diverse
branches of psychology and media research to explore the subjective
experience of public narratives, the affordances of the narrative
environment, and the roles played by narratives in both personal
and collective spheres. The book brings together current theory and
research presented primarily from an empirical psychological and
communications perspective, as well as contributions from literary
theory, sociology, and censorship studies.
To be commensurate with the broad scope of influence of public
narratives, the book includes the narrative mobilization of major
social movements, the formation of self-concepts in young people,
banning of texts in schools, the constraining impact of narratives
on jurors in the court room, and the wide use of education
entertainment to affect social changes.
Taken together, the interdisciplinary nature of the book and its
stellar list of contributors set it apart from many edited volumes.
"Narrative Impact" will draw readership from various fields,
including sociology, literary studies, and curriculum policy.
Providing new explanatory concepts, this book:
*is the first account on the psychology of narrative persuasion
and brings together the relevant conceptualizations from within
various sectors of psychology together with the major issues that
concern cognate disciplines outside of psychology;
*focuses on understanding the mechanisms that underlie the power
of public narratives to achieve broad historical and social
changes;
*offers breakthroughs to the future: the role of "presence" in
virtual reality narratives; the role of "zines" in females'
fashioning of their selves; and the central role of imagery in
transportation into narrative worlds;
*explains varying roles of emotion in narrative immersion; and
*addresses the growing blurring of fact and fiction: mechanisms
and implications for beliefs and behavior.
The impact of public narratives has been so broad (including
effects on beliefs and behavior but extending beyond to emotion and
personality), that the stakeholders in the process have been
located across disciplines, institutions, governments, and, indeed,
across epochs. "Narrative Impact" draws upon scholars in diverse
branches of psychology and media research to explore the subjective
experience of public narratives, the affordances of the narrative
environment, and the roles played by narratives in both personal
and collective spheres. The book brings together current theory and
research presented primarily from an empirical psychological and
communications perspective, as well as contributions from literary
theory, sociology, and censorship studies.
To be commensurate with the broad scope of influence of public
narratives, the book includes the narrative mobilization of major
social movements, the formation of self-concepts in young people,
banning of texts in schools, the constraining impact of narratives
on jurors in the court room, and the wide use of education
entertainment to affect social changes.
Taken together, the interdisciplinary nature of the book and its
stellar list of contributors set it apart from many edited volumes.
"Narrative Impact" will draw readership from various fields,
including sociology, literary studies, and curriculum policy.
Providing new explanatory concepts, this book:
*is the first account on the psychology of narrative persuasion
and brings together the relevant conceptualizations from within
various sectors of psychology together with the major issues that
concern cognate disciplines outside of psychology;
*focuses on understanding the mechanisms that underlie the power
of public narratives to achieve broad historical and social
changes;
*offers breakthroughs to the future: the role of "presence" in
virtual reality narratives; the role of "zines" in females'
fashioning of their selves; and the central role of imagery in
transportation into narrative worlds;
*explains varying roles of emotion in narrative immersion; and
*addresses the growing blurring of fact and fiction: mechanisms
and implications for beliefs and behavior.
Linked from the days of their origins, psychology and advertising
developed as independent disciplines at almost the same time in the
late nineteenth century. Providing an important arena in which
psychologists have tested methods and theories, advertising has
been a stimulus for research and development in such diverse
specialties as learning and behavioral decision theory,
psychometrics, perception, and social and mathematical psychology.
Psychology, in turn, has contributed a wide assortment of tools,
theories, and techniques to the practice of advertising. These
contributions have found their place in virtually all areas of
advertising practice -- stimulating creativity, evaluating the
creative product, and informing the scheduling of media.
Purposely eclectic, this volume presents new issues in consumer
psychology and advertising such as the relationship between gender
differences, cortical organization and advertising; new approaches
to old issues such as attention as an epiphenomenon, and
meta-analysis of comparative advertising research; and new
applications of consumer psychology to other fields such as
examining health behavior as consumer behavior, affect and
political advertising, and the relationship between advertising and
eating disorders.
This volume is the result of the Sixth Annual Advertising and
Consumer Behavior Conference, which was designed to bring together
researchers and practitioners from both psychology and advertising.
Chapter contributions are made by professionals in advertising and
marketing, professors in psychology and marketing departments, and
psychologists who consult for advertising and marketing
organizations. Thus, the chapters represent a microcosm of the type
of interaction that has characterized the interface of psychology
and advertising for more than a hundred years.
"It bodes well for the teaching and giving away of psychology that
so many respected researchers are able and willing to write well
and simplify without oversimplifying their findings. ... The
contributors represent an unusual breadth of disciplines and
academic rank... The scholarship behind the writing and the
findings is incontrovertible. This book should have wide appeal not
only for advanced undergraduates in psychology but also to a
variety of other disciplines, such as marketing, political science,
and advertising." -- PsycCRITIQUES:Contemporary Psychology: APA
Review of Books (2005, Vo.50, No. 28, Article 8) Continuing chapter
contributors include: Timothy C. Brock John T. Cacioppo Robert B.
Cialdini Joel Cooper Russell H. Fazio Jon A. Krosnick Howard
Leventhal Richard E. Petty David R. Roskos-Ewoldsen New chapter
contributors include: David M. Amodio Patricia G. Devine Leandre R.
Fabrigar Melanie C. Green Shanto Iyengar Elaine A. Leventhal
Charlan Jeanne Nemeth Frank R. Kardes Persuasion is a powerful
force - it can be used to reconfigure millions of minds and hearts.
The key targets of persuasion are our attitudes and opinions.
Whether it is an attitude toward a political candidate, a social
policy, an organization, a person, or a consumer product, the power
of persuasion can remake us into persons who are irrevocably
changed. Sometimes imperceptibly, oftentimes dramatically.
Persuasion: Psychological Insights and Perspectives, Second Edition
brings together leading persuasion researchers who write engagingly
and authoritatively on the basics of persuasion theories. This
edited book highlights important and influential views on
persuasion and guides users through the important contemporary
centers of basic and applied persuasion research. The renowned
contributors to this volume apply cutting-edge knowledge from their
current research across a variety of domains, including health,
advertising, prejudice, political communication, group decision
making, and the impact of narratives This Second Edition has been
revised and updated to reflect new research from the past decade.
It includes entirely new chapters on prejudice, persuasiveness of
narratives, mass media and political persuasion, small groups, and
advertising. Key Features Includes up-to-date coverage of key
topics that are authored by leading psychology-of-persuasion
researchers, making this the most comprehensive and authoritative
textbook on persuasion Uses an engaging writing style that avoids
highly technical language, along with syndicated cartoons, photos,
and ads to enhance student comprehension Includes a comprehensive
glossary at the end of the book for the necessary technical terms
Provides end-of-chapter summaries and a full set of references to
guide users to more in-depth resources on each topic This is an
ideal book for everyone interested in persuasion processes. The
concepts and tools are central to application in Psychology,
Business, Marketing, Communication, Journalism, Sociology, and
Political Science.
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