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Interest in Financial Services Marketing has grown hugely over the
last few decades, particularly since the financial crisis, which
scarred the industry and its relationship with customers. It
reflects the importance of the financial services industry to the
economies of every nation and the realisation that the consumption
and marketing of financial services differs from that of tangible
goods and indeed many other intangible services. This book is
therefore a timely and much needed comprehensive compendium that
reflects the development and maturation of the research domain, and
pulls together, in a single volume, the current state of thinking
and debate. The events associated with the financial crisis have
highlighted that there is a need for banks and other financial
institutions to understand how to rebuild trust and confidence,
improve relationships and derive value from the marketing process.
Edited by an international team of experts, this book will provide
the latest thinking on how to manage such challenges and will be
vital reading for students and lecturers in financial services
marketing, policy makers and practitioners.
This book presents selected papers on the factors that serve to
influence an individual's capacity in financial decision-making.
Initial chapters provide an overview of the cognitive factors
affecting financial decisions and suggest a link between limited
cognitive capacity and the need for financial education. The book
then expands on these cognitive limitations to explore the tendency
for overconfidence in decision-making and the interplay between
rational and irrational factors. Later contributions show how
credit card companies benefit from limitations in consumer
financial literacy, how gender and cognition intersect to play an
important role in financial decision-making, and how to improve
financial capacity through financial literacy and education
campaigns, including those addressing developed marketplaces. This
comprehensive collection of papers will be of value to all readers
who seek to better understand the multi-factorial and complex
nature of personal financial management in today's economic
climate.
This book demonstrates how the global market for Islamic financial
services has shown strong growth in recent years and shown
remarkable resilience during the global financial crisis. Drawing
on a range of international perspectives from the Gulf Cooperation
Council countries, Malaysia, Pakistan, Australia and Europe, this
book explores the characteristics and performance of Islamic
finance and banking and discusses future prospects. It offers a
comprehensive theoretical framework for Shariah governance in
Islamic financial institutions, explores Shariah-compliant
equities, as well as issues in productivity, technology and
efficiency. It includes a number of comparative studies on Islamic
and conventional banks, Islamic and conventional unit trusts, and
Islamic and conventional banks' product mixes. The challenges and
opportunities for the expansion of Islamic finance and banking into
Europe are explored through the contexts of the UK, Germany and
Italy.
This book presents selected papers on the factors that serve to
influence an individual's capacity in financial decision-making.
Initial chapters provide an overview of the cognitive factors
affecting financial decisions and suggest a link between limited
cognitive capacity and the need for financial education. The book
then expands on these cognitive limitations to explore the tendency
for overconfidence in decision-making and the interplay between
rational and irrational factors. Later contributions show how
credit card companies benefit from limitations in consumer
financial literacy, how gender and cognition intersect to play an
important role in financial decision-making, and how to improve
financial capacity through financial literacy and education
campaigns, including those addressing developed marketplaces. This
comprehensive collection of papers will be of value to all readers
who seek to better understand the multi-factorial and complex
nature of personal financial management in today's economic
climate.
Interest in Financial Services Marketing has grown hugely over the
last few decades, particularly since the financial crisis, which
scarred the industry and its relationship with customers. It
reflects the importance of the financial services industry to the
economies of every nation and the realisation that the consumption
and marketing of financial services differs from that of tangible
goods and indeed many other intangible services. This book is
therefore a timely and much needed comprehensive compendium that
reflects the development and maturation of the research domain, and
pulls together, in a single volume, the current state of thinking
and debate. The events associated with the financial crisis have
highlighted that there is a need for banks and other financial
institutions to understand how to rebuild trust and confidence,
improve relationships and derive value from the marketing process.
Edited by an international team of experts, this book will provide
the latest thinking on how to manage such challenges and will be
vital reading for students and lecturers in financial services
marketing, policy makers and practitioners.
This book demonstrates how the global market for Islamic financial
services has shown strong growth in recent years and shown
remarkable resilience during the global financial crisis. Drawing
on a range of international perspectives from the Gulf Cooperation
Council countries, Malaysia, Pakistan, Australia and Europe, this
book explores the characteristics and performance of Islamic
finance and banking and discusses future prospects. It offers a
comprehensive theoretical framework for Shariah governance in
Islamic financial institutions, explores Shariah-compliant
equities, as well as issues in productivity, technology and
efficiency. It includes a number of comparative studies on Islamic
and conventional banks, Islamic and conventional unit trusts, and
Islamic and conventional banks' product mixes. The challenges and
opportunities for the expansion of Islamic finance and banking into
Europe are explored through the contexts of the UK, Germany and
Italy.
Ideal for advanced undergraduate and postgraduate courses in
financial services marketing as well as professional courses such
as the Chartered Institute of Bankers Marketing module. It is also
a supplementary text for modules in services marketing.
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