Funeral flowers are many things - a tribute to the deceased, a comfort to the bereaved and a source of joy for all at a sad time. The challenge is to design sensitive, personalized creations for the client at a competitive price. This book is full of ideas and inspiration for the client to select, for the funeral director to use and for florists to follow. This beautiful and practical book sets out many options for the florist so their funeral work can provide a personalized and thoughtful tribute. It starts with a visual feast of designs, organized by season and colour, and then explains in detail how to make key floral tributes, to best serve the client and to build a successful business. It showcases over a hundred full-colour floral tributes, and demonstrates twenty step-by-step examples of how to make key arrangements. It explains how to create original designs, from initial planning and sketching to final ideas. Finally, advice is given on efficient ordering and costing for profitability and reduced wastage, as well as environmental considerations. Written by a leading florist, it demonstrates tenderness and care in every aspect of a sensitive and emotional final journey, so that funeral flowers can best mark the loss and celebrate the life of a loved one.

Create your own beautiful floral table arrangements with expert advice from this team of master florists, brimming with professional expertise and the desire to share it. Featuring over 35 designs in a wide variety of styles, each flower arrangement is beautifully photographed to provide maximum inspiration for your floral designs. Step-by-step guidance on how to create each flower arrangement is given, with tips and techniques for working with silk flowers as well as fresh cut flowers. A helpful techniques section explains all the essential concepts of flower arranging, including soaking foam (oasis), selecting flowers, handling and conditioning flowers, advice on using containers and advice on the best flower arranging tools.

The projects in the book are presented in three skill levels so you can start at Level 1 with simple table centrepieces and work up through Levels 2 and 3 to create more ambitious floral designs. There are flower arrangements to suit many different occasions including weddings, Christmas, vintage tea parties, mother s day, birthdays, family get-togethers, dinner parties and more, in a diverse range of themes and styles including pretty, clean, contemporary, bold, romantic, bright, zen, warm, sculptural and rustic. This book is a fantastic introduction to creating contemporary and beautiful flower arrangements at home, suitable for beginners needing step-by-step guidance and more experienced flower arrangers looking for some fresh ideas and inspiration."