In 2009 the University Medicine Greifswald launched the "Greifswald Approach to Individualized Medicine" (GANI_MED) to implement biomarker-based individualized diagnostic and therapeutic strategies in clinical settings. Individualized Medicine (IM) has led not only to controversies about its potentials, but also about its societal, ethical and health economic implications. This anthology focusses on these areas and includes - next to clinical examples illustrating how the integrated analysis of biomarkers leads to significant improvement of therapeutic outcomes for a subgroup of patients - chapters about the definition, history and epistemology of IM. Additionally there is a focus on conceptual philosophical questions as well as challenges for applied research ethics (informed consent process, the IT-based consent management and the handling of incidental findings). Finally it pays attention to health economic aspects. The possibilities of IM to initiate a paradigm shift in the German health care provision are investigated. Furthermore, it is asked whether the G-DRG system is ready for the implementation of such approaches into clinical routine.

In 2009 the University Medicine Greifswald launched the “Greifswald Approach to Individualized Medicine� (GANI_MED) to implement biomarker-based individualized diagnostic and therapeutic strategies in clinical settings. Individualized Medicine (IM) has led not only to controversies about its potentials, but also about its societal, ethical and health economic implications. This anthology focusses on these areas and includes – next to clinical examples illustrating how the integrated analysis of biomarkers leads to significant improvement of therapeutic outcomes for a subgroup of patients – chapters about the definition, history and epistemology of IM. Additionally there is a focus on conceptual philosophical questions as well as challenges for applied research ethics (informed consent process, the IT-based consent management and the handling of incidental findings). Finally it pays attention to health economic aspects. The possibilities of IM to initiate a paradigm shift in the German health care provision are investigated. Furthermore, it is asked whether the G-DRG system is ready for the implementation of such approaches into clinical routine.

Acta Hyperborea is a periodical by a group of classical archaeologists associated with Danish universities and museums. Although primarily a journal of classical archaeology, it also covers other fields in classical scholarship. One of the main objectives of the periodical is the interdisciplinary approach to promote a dialogue between historians, philologists and archaeologists.

This volume celebrates the centenary of Classical Archaeology as a University discipline in Denmark by presenting nineteen articles on classical archaeological research within Greek, Etruscan and Roman archaeology, ranging from fieldwork and research projects to the publication of material in Danish collections.

The Greek goddess Artemis, and her Roman equivalent Diana, constitute a multifaceted divinity. In Greek mythology, she is the twin sister of Apollo and the virgin goddess who lives in the hills and the forests. She is potnia theron, the mistress of the animals, but she is also the goddess of child birth and fertility. This volume, from the series Acta Hyperborea, contains a wide range of contributions that cover such topics as the first mentioning of the goddess in the pre-historic sources, Homer and the Greek tragedies, Late Antiquity, and the post-antique perception of the goddess. Several of the articles concentrate on regional aspects, while others treat the iconography of the goddess, as well as the role of her cult and the rituals in the sanctuaries, both in the East and the West. Collectively, the contributions written by classical archaeologists, philologists, and historians offer one of the most comprehensive studies to date of the goddess.

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,7, Ludwig-Maximilians-Universitat Munchen (Fakultat fur Betriebswirtschaft), Sprache: Deutsch, Abstract: Inhaltsangabe: Einleitung: Sie geniessen wir spenden. So lautete der Slogan, mit dem die deutsche Brauerei Krombacher fur ihr im Juli 2004 ausgelaufenes Krombacher Regenwald Projekt warb. Im Rahmen des Projektes, das Mitte 2004 bereits seit drei Jahren lief, uberwies die Brauerei bislang ca. 2,3 Millionen Euro an Spendengeldern zu Gunsten des Erhalts des zentralafrikanischen Regenwaldes an die Regenwaldstiftung des World Wildlife Fund (WWF) Deutschland. Aber auch die Firma Krombacher profitierte von der Kooperation mit dem WWF und konnte ihren Umsatz dank einer massiven Werbekampagne entgegen der allgemeinen Marktentwicklung auf ein Rekordniveau steigern. Aktionen wie das Krombacher Regenwald Projekt konnen als unternehmerische Reaktion auf eine sich andernde Haltung der Gesellschaft gegenuber der Wirtschaft gedeutet werden. So interpretiert etwa der WWF den erfolgreichen Verlauf der Zusammenarbeit mit Krombacher als Zeichen dafur, dass die Menschen von Firmen erwarten, dass sie nicht allein an ihre Gewinne denken, sondern auch Verantwortung ubernehmen. Insbesondere die Unternehmensskandale der letzten Jahre, die offentlich gefuhrte Diskussion um uberhohte Vorstandsgehalter und Abfindungen sowie die voranschreitende Globalisierung trugen dazu bei, dass das Vertrauen der Offentlichkeit gegenuber Grosskonzernen stark erschuttert wurde. Vor diesem Hintergrund sehen sich Unternehmen dem Druck verschiedenster Anspruchsgruppen ausgesetzt, die die blosse Gewinnorientierung grosser Konzerne offentlich anprangern und von diesen in zunehmendem Masse ein verantwortungsbewussteres Handeln in allen Bereichen der Gesellschaft einfordern. Diese Einschatzung stutzt eine im Jahre 2003 veroffentlichte Umfrage, in der immerhin 80% der befragten Personen die Meinung ve