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This work highlights the importance of informal control modes on
software platforms regarding their positive effects on third-party
developers' behaviors and outcomes. The author presents studies in
the mobile software industry, demonstrating how self-control and
clan control positively affect developers' outcome performance, app
quality and intentions to stay on software platforms. Moreover, the
studies' findings shed light on the underlying explanatory
mechanisms of why informal control modes can be exercised
effectively on software platforms and how especially clan control
may be facilitated through developers' social capital.
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