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Showing 1 - 12 of
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Enlisting Madison Avenue extracts lessons from business practices
and adapts them to U.S. military efforts in a unique approach to
shaping the attitudes and behavior of local populations in a
theater of operations. Foremost among these lessons are the
concepts of branding, customer satisfaction, and segmentation of
the target audience, all of which serve to maximize the impact and
improve the outcome of U.S. shaping efforts.
Describes the known precipitants of combat stress reaction, its
battlefield treatment, and the preventive steps commanders can take
to limit its extent and severity. Combat stress casualties can
severely reduce unit strength, and these types of losses may be
accentuated during operations in cities. Commanders and NCOs need
to have the skills to treat and prevent stress casualties and
understand their implications for urban operations. The authors
review the known precipitants of combat stress reaction, its
battlefield treatment, and the preventive steps commanders can take
to limit its extent and severity.
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