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Transmedia is a practical primer on the conceptualization,
structuring, writing, execution, management, and marketing of a
transmedia property that exists in multiple forms of media and
shares a single interwoven story. Thus far, creatives and producers
have focused on single areas of production-motion pictures,
television, or video games. For those who are going to participate
in or supervise the creation of a transmedia property, a minimum
understanding of all the important media is required. Transmedia
provides readers with the solid foundation they need.
Transmedia is a practical primer on the conceptualization,
structuring, writing, execution, management, and marketing of a
transmedia property that exists in multiple forms of media and
shares a single interwoven story. Thus far, creatives and producers
have focused on single areas of production-motion pictures,
television, or video games. For those who are going to participate
in or supervise the creation of a transmedia property, a minimum
understanding of all the important media is required. Transmedia
provides readers with the solid foundation they need.
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