How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change - from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Insights magazine features treasured resources, success secrets, and the defining moments that have shaped the lives of the world's top visionaries and empowerment specialists. Don't miss the opportunity to continue to tap into the wisdom of these great minds in 100 pages of personal interviews, articles, and exclusive secret success tips and techniques.

Rhetoric is OUT Engagement is IN The world of marketing has undergone massive change in the last 15 years - some of it good, some bad, and some just downright ugly Tom Feltenstein, the modern-day father of Four Walls Branding and Strategic Neighborhood Marketing now offers you the understanding that customers no longer want to be shouted at with senseless marketing that doesn't engage. The interactive world of social media has opened up vast new opportunities for businesses, but it has also created a lot of confusion on how to go about capturing that audience. Tom delivers answers and shows how his basic principles of Neighborhood Marketing first offered in his book, The 10-Minute Marketer's Secret Formula can be translated into this exciting new world. The ideas and principles of pioneers in business such as Tom's mentor, McDonald's late founder Ray Kroc, still work. In fact, they work better in today's world because they were founded on the idea of engagement at the local level. Tom describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales one neighborhood at a time, he has the practical hands-on knowledge and experience to back his claim. The environment may be new, but the principles of customer engagement are as old as time. These techniques are already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Costco. Now is your chance to capitalize on these essential principles and explode your sales by applying them in your business each and every day.

The legendary marketing guru and humanist who helped shape McDonald's revolutionary marketing strategies, shares his secrets in business and life. The nation's largest companies and foremost business leaders have paid millions for his knowledge. Now, through UNCOMMON WISDOM, these timeless teachings for living a full, joyful life with financial prosperity become available to you. "Why in the world would you want to read another 'how to be rich and happy' book?" You'll find ways to enhance your life, deepen your personal relationships, become more effective in business and create peace and balance regardless of the external environment Tom has completely revised and expanded the book with over 150 new pages filled with wit, passion, humor and wisdom so that we can all take a load off for the rest of our lives. You'll laugh, you'll cry, and through it all - you'll find ways to transform your life.

LOVE MAY FEEL GREAT FOR THE MOMENT, BUT IT SHRIVELS LIKE A WIENER IN THE ARCTIC WHEN FACED WITH A MOUNTAIN OF DEBT Tom Feltenstein learned many years, and two marriages, ago that love doesn't make the world go around. Money does. Now he offers his sage wisdom to those seeking the perfect life - and the perfect bank account. Do spend your weekends sitting by the phone waiting for a call from Mr. or Ms. Perfect? Gaze out the window at the stars thinking of the "one"? Will your life be complete only when you find everlasting love? If you truly believe this way, you're sadly mistaken and destined to schlep through life the hard way. Marrying for love is about as smart as taking a shower while blow drying your hair. It may give you a little jolt, but in the end you get fried In Lucrative Love, Tom gives you the facts and guidance you need to marry the Joe or Jane Millionaire of your dreams. Using his many years of business knowledge he approaches your martial and financial future as a business. As you read through the pages in this book, you'll laugh, you'll cry, and then you'll say to yourself, "Love - what was I thinking?" Marrying for love puts you in the poor house, while marrying for money gets you a mansion in the hills and a vacation home in Maui. Stop kidding yourself, and face reality. Someone's going to marry them; why can't it be you?