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How does your team react to change? Do they dig in with their heels
to resist it or do they welcome it with open arms? In this 1-hour
read, Mac Anderson and Tom Feltenstein take you through each step
of change - from the realization that change is a good thing, to
implementing that change in every department and across all
channels. You may not have a choice about change, but you can
choose how you and your team react to it. Change Is Good...You Go
First provides the motivation you and your team need to embrace
change. The book includes 21 ways to inspire change and objectives
to help your team achieve its goals.
Insights magazine features treasured resources, success secrets,
and the defining moments that have shaped the lives of the world's
top visionaries and empowerment specialists. Don't miss the
opportunity to continue to tap into the wisdom of these great minds
in 100 pages of personal interviews, articles, and exclusive secret
success tips and techniques.
Rhetoric is OUT Engagement is IN The world of marketing has
undergone massive change in the last 15 years - some of it good,
some bad, and some just downright ugly Tom Feltenstein, the
modern-day father of Four Walls Branding and Strategic Neighborhood
Marketing now offers you the understanding that customers no longer
want to be shouted at with senseless marketing that doesn't engage.
The interactive world of social media has opened up vast new
opportunities for businesses, but it has also created a lot of
confusion on how to go about capturing that audience. Tom delivers
answers and shows how his basic principles of Neighborhood
Marketing first offered in his book, The 10-Minute Marketer's
Secret Formula can be translated into this exciting new world. The
ideas and principles of pioneers in business such as Tom's mentor,
McDonald's late founder Ray Kroc, still work. In fact, they work
better in today's world because they were founded on the idea of
engagement at the local level. Tom describes how to win against
bigger companies, bigger ad budgets and bigger campaigns. Having
helped build McDonald's sales one neighborhood at a time, he has
the practical hands-on knowledge and experience to back his claim.
The environment may be new, but the principles of customer
engagement are as old as time. These techniques are already being
used with tremendous success by an elite group of retailers:
Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks
and even Costco. Now is your chance to capitalize on these
essential principles and explode your sales by applying them in
your business each and every day.
LOVE MAY FEEL GREAT FOR THE MOMENT, BUT IT SHRIVELS LIKE A WIENER
IN THE ARCTIC WHEN FACED WITH A MOUNTAIN OF DEBT Tom Feltenstein
learned many years, and two marriages, ago that love doesn't make
the world go around. Money does. Now he offers his sage wisdom to
those seeking the perfect life - and the perfect bank account. Do
spend your weekends sitting by the phone waiting for a call from
Mr. or Ms. Perfect? Gaze out the window at the stars thinking of
the "one"? Will your life be complete only when you find
everlasting love? If you truly believe this way, you're sadly
mistaken and destined to schlep through life the hard way. Marrying
for love is about as smart as taking a shower while blow drying
your hair. It may give you a little jolt, but in the end you get
fried In Lucrative Love, Tom gives you the facts and guidance you
need to marry the Joe or Jane Millionaire of your dreams. Using his
many years of business knowledge he approaches your martial and
financial future as a business. As you read through the pages in
this book, you'll laugh, you'll cry, and then you'll say to
yourself, "Love - what was I thinking?" Marrying for love puts you
in the poor house, while marrying for money gets you a mansion in
the hills and a vacation home in Maui. Stop kidding yourself, and
face reality. Someone's going to marry them; why can't it be you?
The legendary marketing guru and humanist who helped shape
McDonald's revolutionary marketing strategies, shares his secrets
in business and life. The nation's largest companies and foremost
business leaders have paid millions for his knowledge. Now, through
UNCOMMON WISDOM, these timeless teachings for living a full, joyful
life with financial prosperity become available to you. "Why in the
world would you want to read another 'how to be rich and happy'
book?" You'll find ways to enhance your life, deepen your personal
relationships, become more effective in business and create peace
and balance regardless of the external environment Tom has
completely revised and expanded the book with over 150 new pages
filled with wit, passion, humor and wisdom so that we can all take
a load off for the rest of our lives. You'll laugh, you'll cry, and
through it all - you'll find ways to transform your life.
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