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A unique history of Cuba, captured in the life and times of the
famous rum dynasty
The Bacardis of Cuba, builders of a rum distillery and a worldwide
brand, came of age with their nation and helped define what it
meant to be Cuban. Across five generations, the Bacardi family has
held fast to its Cuban identity, even in exile from the country for
whose freedom they once fought. Now National Public Radio
correspondent Tom Gjelten tells the dramatic story of one family,
its business, and its nation, a 150-year tale with the sweep and
power of an epic.
The Bacardi clan--patriots and "bon vivants," entrepreneurs and
intellectuals--provided an example of business and civic leadership
in its homeland for nearly a century. From the fight for Cuban
independence from Spain in the 1860s to the rise of Fidel Castro
and beyond, there is no chapter in Cuban history in which the
Bacardis have not played a role. In chronicling the saga of this
remarkable family and the company that bears its name, Tom Gjelten
describes the intersection of business and power, family and
politics, community and exile.
En 1862, Facundo Bacardi aposto por crear en Cuba una pequena
destileria de ron, una bebida que hasta entonces solo consumian
marineros y obreros. Pronto el ron Bacardi se convertiria en la
bebida favorita de la isla y quedaria ligado a la identidad cubana.
Recorriendo la historia de la familia Bacardi, que siempre ha
estado en primer plano en todos los grandes acontecimientos de la
historia de Cuba --desde la Independencia hasta el actual embargo
pasando por la Revolucion y Bahia de Cochinos-- Tom Gjelten ha
escrito una epica narrativa que explica la Cuba moderna, sus
tormentosas relaciones con Estados Unidos, la ascension de Fidel
Castro --de la que se ofrece una perspective hasta ahora
desconocida-- y la violenta division que sufre la nacion cubana
desde entonces.
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