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Studienfacher ALS Dienstleistungskategorien - Relevanz, Determinanten Und Wirkungen Des Studienfachimages ALS Auswahlkriterium... Studienfacher ALS Dienstleistungskategorien - Relevanz, Determinanten Und Wirkungen Des Studienfachimages ALS Auswahlkriterium (German, Paperback, 2010 ed.)
Prof Dr Margit Enke; Tom Schoepe
R1,774 Discovery Miles 17 740
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Am Beispiel des Ingenieurstudiums untersucht der Autor, wie das Image einer Dienstleistungskategorie deren Auswahl beeinflusst. Er liefert wichtige Implikationen fur ein wirksameres Marketing fur Studienfacher."

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