While basic techniques of test-driven development are simple to understand, real-world application requires knowledge of tools and techniques to effectively create, run and organize tests. This book bridges the gap between simple concepts and complex application. Ideal for you Java developers, this book explains how to use test-driven development to improve J2EE construction.

Not version-specific, this unprecedented book explains development tools and methodologies in conjunction with real-world cases and examples. It includes the use of open source unit testing frameworks such as JUnit and its extensions. The authors include complete stages: test coverage strategies, test organization, TDD incorporation, and automation. Two appendices are also included, for test planning and reference.

Over the last decade, the sales process has been. completely redefined . . .. .

Brand allegiance is virtually nonexistent in todays hypercompetitive market. Great products and services no longer earn high marginsthey simply get a salesperson in the door. In an era of commoditization, buyer savvy, and. cost controls, what matters is the expertise sellers bring to the table; expertise that enables them to deliver insight that creates value in the sales process itself. "Escaping the Price-Driven Sale" provides a groundbreaking strategy for identifying and delivering. the customer insight that will command a premium price every time. Filled with timely market research and real-world examples, "Escaping the Price-Driven Sale" is a practical guide for sellers and management alike.. .

"Escaping the Price-Driven Sale" is grounded in 30 years of research conducted in the field with global companies by Huthwaite, Inc. The leading sales performance improvement firm in the world, Huthwaite has studied thousands of sales interactions and continuously tests and applies its research each year with clients worldwide.. .

Tom Snyder and Kevin Kearns focus on core requirements in a world where more buyers are a click away from price and feature comparisons: how to sell value and the skills needed to avoid commoditization. "Escaping the Price-Driven Sale" is an important and timely contribution. from experienced and savvy practitioners. Frank V. Cespedes, Senior Lecturer, Harvard Business School, and. Managing Partner, Center for Executive Development.