Miller and Henthorne give U.S. investors and entrepreneurs the insights they need to capitalize upon the rapidly expanding, but still open, Cuban tourism industry--the island's major industry. This authoritative examination of the market for Cuban tourism provides comprehensive information on Cuban contacts and data sources that are accessible to foreigners; insights into the competition and possible competitive strategies, plus the general background on Cuba and its economy that investors must have for an understanding of Cuba's potential. With its lists of references and contacts, Miller and Henthorne's study will be invaluable to international tourism executives, particularly specialists in strategic planning and the development of strategic business alliances as well as international marketers and business development officers.

Miller and Henthorne have written their book for the day when relations and travel ties are reestablished between Cuba and the United States--a day that in their opinion will soon come. From their personal visits and interviews with Cuban officials in banking, finance, investment, politics, and the tourist industry itself, Miller and Henthorne have compiled material that is unavailable from any other single source. Here is detailed, first hand, timely information on Cuba's tourism resources, opportunities, infrastructure, competitors and competition, peculiarities, and historical and regional background for the benefit of investors in the United States and worldwide.

Tourism in Cuba: Casinos, Castros, and Challenges presents an in-depth exploration of the history and development of tourism in Cuba. Beginning with the earliest days of prohibition in the US, Tony L. Henthorne illustrates how Cuba strove to position itself as an uninhibited Caribbean playground for the well-heeled American traveler. This book analyzes the ways in which Cuban tourism reached previously unimagined economic heights through the "new normal" of casinos, nightclubs, and prostitution during Fulgencio Batista's reign, and it examines the forces sustaining his rise to power. Fidel Castro's revolution set out to end Batista's reign of corruption, promising a new beginning for Cuba and the Cuban people. Casinos were shuttered, and the other hedonistic trappings of decadence quickly vanished; relations between the US and Cuba were severed, and the island began a long transformative relationship with the Soviet Union. This book provides an illuminating insight into the impact of these social and economic changes upon tourism in Cuba. Henthorne goes on to explore Barack Obama's significant travel and economic concessions to Cuba, which resulted in a soar in tourism, and he evaluates how Donald Trump has since scaled back on US overtures to Cuba. He also provides an insider's look at the Cuban tourist product - what it was, what it is, and what it may be in the future.