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Real options theory has attracted significant interest in the field
of strategic management. Advocates of the approach emphasize that
importing concepts from financial economics holds out the potential
of yielding new insights on strategic decision-making under
uncertainty as well as boundary-of-the-firm issues that are the
focus of competitive and corporate strategy. While considerable
progress has been made in conceptualizing different types of real
options for various strategic investments, considerably less has
been done to empirically validate the core propositions of real
options theory. As a result there is much debate about the merits
and promise of real options in strategy.
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