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In 2014, Peirce will have been dead for one hundred years. The book
will celebrate this extraordinary, prolific thinker and the
relevance of his idea for semiotics, communication, and cognitive
studies. More importantly, however, it will provide a major
statement of the current status of Peirce's work within semiotics.
The volume will be a contribution to both semiotics and Peirce
studies.
Two fundamental signs exist: a normative and a sub- cognitive,
respectively. The former is the epistemological center in every
knowledge domain possessing a well defined terminology. The latter
is the emotional center in every loosely defined community, e.g.
brand communities. The sub- cognitive fundamental sign exerts
attraction upon the members of the community through emotional
similarity. To the two fundamental signs there are two
corresponding significance-effects: the normative and the
sub-cognitive, respectively. The former designates the
interpretative distance between the concept and its correct
interpretation - the shorter the distance is, the more forceful the
normative significance-effect is. The latter enables us to let us
be attracted to a given sign e.g. brands. The attraction takes
place because the interpreter sees parts of himself, or wishes to
see parts of himself. Two pragmaticistically inspired methods are
also presented: the knowledge profile and semeiotic constructivism.
The former is a pragmatic tool for knowledge organization, the
latter can be used to knowledge manage i.e. scientific concepts.
Charles S. Peirce (1839-1914) was, perhaps, first and foremost a
practising or experimental scientist. However, Peirce was also a
philosopher, and to him the relation between science and
metaphysics was intimate. Peirce not only wanted to develop a
metaphysical system consistent with the important scientific
results and conceptions of his time, but also, like Immanuel Kant,
to set metaphysics on the path of a science. This collection of
articles investigates central themes and difficulties in the
metaphysics of Peirce -- some of the articles clarify aspects of
his metaphysics, others also show their contemporary relevance. The
essays fall under the different headings of ontology, psychical or
religious metaphysics and, finally, physical metaphysics.
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