In 2014, Peirce will have been dead for one hundred years. The book will celebrate this extraordinary, prolific thinker and the relevance of his idea for semiotics, communication, and cognitive studies. More importantly, however, it will provide a major statement of the current status of Peirce's work within semiotics. The volume will be a contribution to both semiotics and Peirce studies.

Two fundamental signs exist: a normative and a sub- cognitive, respectively. The former is the epistemological center in every knowledge domain possessing a well defined terminology. The latter is the emotional center in every loosely defined community, e.g. brand communities. The sub- cognitive fundamental sign exerts attraction upon the members of the community through emotional similarity. To the two fundamental signs there are two corresponding significance-effects: the normative and the sub-cognitive, respectively. The former designates the interpretative distance between the concept and its correct interpretation - the shorter the distance is, the more forceful the normative significance-effect is. The latter enables us to let us be attracted to a given sign e.g. brands. The attraction takes place because the interpreter sees parts of himself, or wishes to see parts of himself. Two pragmaticistically inspired methods are also presented: the knowledge profile and semeiotic constructivism. The former is a pragmatic tool for knowledge organization, the latter can be used to knowledge manage i.e. scientific concepts.

Charles S. Peirce (1839-1914) was, perhaps, first and foremost a practising or experimental scientist. However, Peirce was also a philosopher, and to him the relation between science and metaphysics was intimate. Peirce not only wanted to develop a metaphysical system consistent with the important scientific results and conceptions of his time, but also, like Immanuel Kant, to set metaphysics on the path of a science. This collection of articles investigates central themes and difficulties in the metaphysics of Peirce -- some of the articles clarify aspects of his metaphysics, others also show their contemporary relevance. The essays fall under the different headings of ontology, psychical or religious metaphysics and, finally, physical metaphysics.