A bigger asset than IQ: The first book to introduce the newly discovered--and vitally important--mental skill known as working memory, showing how it is crucial to our success in work and life and how to strengthen it.
Working memory--your ability to work with information--influences nearly everything you do. What if you could find a way to better handle a crazy schedule or expertly manage risks? What if you could gain an advantage in climbing the career ladder or in school or sports? What if there were a way to improve your outlook on life, to face each day with more optimism and confidence?
Tracy and Ross Alloway, leading experts in the field, show how working memory is the key to all that and more. They present important recent findings, including research on how Facebook can help with working memory, how working memory can improve your kids' grades, how it changes as you age, and how working memory is linked with ADHD, autism, dyslexia, and Alzheimer's. The Alloways describe their Jungle Memory program, which Ross created to help children improve their working memories, and is rapidly being embraced by the education community. Most importantly, they share the best news: you can improve your memory Their book provides three tests to find out how good your working memory is--and more than fifty targeted exercises designed to help readers both process and memorize the information to maximize effectiveness.
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"The Working Memory Advantage" offers unprecedented insight into one of the most important cognitive breakthroughs in recent years--a vital new approach to making your brain stronger, smarter, and faster.

Working memory is the smart new way to improve your performance - whether studying for exams or looking to make progress in your career. Is there a way to better manage my schedule? What can I do to boost me up the career ladder? How can I learn to face each day with more confidence? The answer to all these questions is: improve your working memory! Tracy and Ross Alloway, leading experts, show how working memory is the key to all that and more. They present important and recent breakthroughs in the field, including research on how Facebook can become 'Smartbook', how working memory can improve your children's marks, how it changes as you age, and how working memory is linked with ADHD, autism, dyslexia, and Alzheimer's. But here's the best news: You can improve your working memory! This book will give you three tests to find out how good your working memory is - and over 50 targeted exercises so you can sharpen it. 'The New IQ' offers unprecedented insight into one of the most important cognitive breakthroughs in recent years - a vital new approach to making your brain stronger, smarter and faster.